How Websites Benefit From CRO

A good conversion rate helps every business on the face of this earth (including sports teams), but building websites with conversion rate optimisation (CRO) as a priority is an art form that great web developers and designers learn through numerous projects and client scope/feedback meetings. Pimento member, Making Websites Better, explores what conversion means and how it works for websites.

A good conversion rate can help achieve many business objectives or marketing objectives. For example, a good conversion rate will turn blog readers into leads using effective CTAs or inviting readers to learn more about a topic by submitting their email address in exchange for an ebook or industry report. Landing pages can be optimised for conversion with videos, preview content or free downloadable content. The number one priority for CRO is the homepage and emphasising links to product information, offering a free signup button, or even incorporating a chatbot are key steps on the path to CRO.


MWB are a development agency specialising in WooCommerce and eCommerce stores. Their experienced team are specialists in delivering eCommerce solutions, bespoke web design and engaging, high converting WooCommerce websites that align with your business goals.

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