Influencer Marketing In 2020: Trends and Tips
Pimento member The Corner have been at the centre of influencer marketing since its origins. From creating bespoke marketing strategies for brands, to managing some of the best talent in the business.
In 2019 influencer marketing really took flight and as the industry continues to grow, The Corner wanted to share their top tips and trends for 2020.
Top trends:
1) Influencers becoming activists
2) Increased Regulation
3) The (continued) rise of nano and micro influencers
4) Quality storytelling
5) Measurement and ROI
6) Shorter form video
7) Long term influencer partnerships
DOWNLOAD THE CORNER’S 2020 INFLUENCER REPORT HERE
Want to find out more about this topic or have a brief to share? Please get in touch.

From Byline to Botline: How PR & Social Influences AI Output
Why PR & social media are more critical than ever in the age of AI-driven search As AI transforms how […]
Read more.
Beyond The Noise: Rewiring PR, Social and Influence for Real Impact
Too many brands treat PR, social and influencers as separate channels, but real impact comes when they’re unified around trust, […]
Read more.