Influencer Marketing In 2020: Trends and Tips
Categories
Popular

Popular Articles

Sustainable Digital Marketing: A Guide by Pimento July 27, 2023
Benefits of Digital Transformation | Embrace Digital Evolution June 19, 2023
Level Up your Agency Client Servicing to Drive Growth From Existing Clients March 29, 2023
Marketing in the Metaverse February 8, 2023
“How do you write a brief?” – A well written brief in 2022 May 31, 2022
Blog > Content • Influencer Marketing

Influencer Marketing In 2020: Trends and Tips

Pimento member The Corner have been at the centre of influencer marketing since its origins. From creating bespoke marketing strategies for brands, to managing some of the best talent in the business.

In 2019 influencer marketing really took flight and as the industry continues to grow, The Corner wanted to share their top tips and trends for 2020.

Top trends:

1) Influencers becoming activists

2) Increased Regulation

3) The (continued) rise of nano and micro influencers

4) Quality storytelling

5) Measurement and ROI

6) Shorter form video

7) Long term influencer partnerships

DOWNLOAD THE CORNER’S 2020 INFLUENCER REPORT HERE

Want to find out more about this topic or have a brief to share? Please get in touch.

If you like this article you might also like:
Sports Sponsorship and Marketing: What Does 2024 Hold?

Sports Sponsorship and Marketing: What Does 2024 Hold?

2024 is well underway, and it looks like it is going to be an exciting year in the world of […]

Read more.
Effective Brand Strategies for Marketing to Gen Z

Effective Brand Strategies for Marketing to Gen Z

Businesses are constantly exploring the best ways to reach their audiences and in 2024 you simply can’t neglect a strategy […]

Read more.