Influencer Marketing In 2020: Trends and Tips

Pimento member The Corner have been at the centre of influencer marketing since its origins. From creating bespoke marketing strategies for brands, to managing some of the best talent in the business.

In 2019 influencer marketing really took flight and as the industry continues to grow, The Corner wanted to share their top tips and trends for 2020.

Top trends:

1) Influencers becoming activists

2) Increased Regulation

3) The (continued) rise of nano and micro influencers

4) Quality storytelling

5) Measurement and ROI

6) Shorter form video

7) Long term influencer partnerships


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