Retail Marketing Strategies to Drive Sales and Boost Growth
The retail industry (and retail marketing, accordingly) is undergoing a transformative period, reshaped by the rapid pace of innovation and the ever-changing demands of modern consumers. Shifting customer expectations, fuelled by the rise of e-commerce and personalised shopping experiences, have redefined how businesses engage with their audiences.
Advancements in technology, such as AI-driven analytics, omnichannel strategies and mobile commerce, are empowering retailers to adapt and innovate. At the same time, sustainability concerns and evolving consumer values are creating new challenges and opportunities.
In this dynamic landscape, businesses must remain agile, leveraging insights and strategies to stay ahead of trends and meet the growing demands of the digital-first consumer.
Our new thought paper explores these critical aspects, providing valuable insights and strategies to help businesses navigate and thrive in this ever-evolving environment.
Thought Leadership in Retail Marketing
As businesses adapt to these changes, the ability to anticipate trends and meet customer demands has become more critical than ever. To support brands and businesses in enhancing their retail marketing, we’ve partnered with top thought leaders from the Pimento Network to provide expert insights and strategies.
Discover how localised strategies and personalised experiences can create deeper connections and drive retail success with these two articles:
There are numerous and ever-evolving challenges facing today’s retailers. For example, the rise of e-commerce sets high expectations for convenience, variety and price. It can affect consumer perception, and challenges traditional retail outlets to provide unique or added value as a point of difference. Additionally, omnichannel retailers provide tailored and seamless customer experiences, evident in the growth of click-and-collect which now accounts for 8% of total retail sales.
With these factors in mind, how does the local retailer make a cut-through with their marketing?
The UK may claim to have the most mature digital sector in the world but that doesn’t mean we shouldn’t look overseas for best practise. Mike Fantis, VP Managing Partner at DAC Group UK, explains what we can learn from North America in terms of local up, rather than top-down, media planning.
Transform your retail approach with omnichannel and hybrid strategies that seamlessly blend digital and physical experiences:
Look, retail is changing – again. As consumers, we’ve grown used to the convenience of buying online, but we still crave the tangible experience of shopping in-store.
In today’s evolving retail landscape, an omnichannel strategy is no longer a luxury but a necessity. RT7 Digital emphasise the importance of this approach, particularly for traditional sectors where blending online and offline experiences can drive significant value for brands. Explore key insights on the benefits of omnichannel strategies and how they can transform retail.
Unlock the true potential of your e-commerce brand by harnessing data to fuel growth and innovation:
Technology is changing e-commerce faster than ever and consumer behaviours are shifting with it. These changes will reframe the way businesses engage and operate as we near 2025. Discover some of the salient trends that are defining changes in the e-commerce ecosystem along with associated insights through which businesses can prepare for a competitive, data-driven: future.
Tap into the power of emerging trends to better understand consumer behaviour shifts and stay ahead of the competition:
According to recent supermarket sales data, consumers are increasingly turning to shop-bought takeaways as a way of treating themselves on a budget. Dubbed “fakeaways”, restaurant brands making their way onto supermarket shelves, range from high-end restaurants to high-street chains. Brands including Pizza Express, Itsu, Gourmet Burger Kitchen, Nando’s, Greggs, Leon, Wasabi and Franco Manca have hopped on this trend, launching various restaurant dishes across UK supermarkets to meet customer demand.
Access our free thought paper for expert insights and strategies to elevate your retail marketing and drive results.
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