Data & Insight
Data is at the heart of all good marketing planning. Knowing how to organise, segment and draw insights from data sets, as well as advising on how best to collect and store data legally, are just some of the areas we can help with.
With our expert data scientists and consultants, we can help you unlock first party data to deliver results. If you’re looking for insights outside of your own data sets, we can acquire data or commission research on your behalf, working with a number of leading research agencies and suppliers within our network.
- Behavioural Economics
- CRM
- Data Analytics
- Data Planning
- Data Science
- Data Storage
- Direct Marketing
- E-CRM
- Research
- Segmentation
- Strategic Insight
Sustainability in eCommerce: How Your Business Can Be a Catalyst for Real Change
As consumers grow increasingly eco-conscious, it’s essential for businesses to evolve. Embedding genuine sustainability practices into your eCommerce strategy isn’t […]
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Quick Wins for Effective Sustainability Communications
Achieving your sustainability goals requires engaging all your stakeholder groups, so effective communications are key. Here, Kirstie Macdonald, Head of […]
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How to Choose the Right CRM: Starting with Your ICP and Defining Your CRM Requirements
Choosing the right CRM (Customer Relationship Management) system can feel like an overwhelming task. With so many options, features and […]
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Brand Partnerships: A 2025 Guide
Brand partnerships are becoming a cornerstone of modern marketing, with 76% of businesses recognising their pivotal role in driving growth*. […]
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Lessons From Lego: Brand Partnerships
I’ve just finished building one of my favourite Lego sets ever – the iconic Aston Martin DB5 from the James […]
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FIRST STEPS IN SPONSORSHIP
WHERE BRANDS STUMBLE Navigating the sponsorship landscape to identify the right partnership is no simple task. Countless articles, blogs and […]
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What Makes a Good Brand Partnership?
“What do Lewis and Clark, Bonnie and Clyde, and Ben and Jerry have in common? They all formed partnerships – […]
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Authentic Brand Collaborations in 2025
In the fast-paced world of marketing, aggressive sales tactics often take centre stage. Yet beneath the noise of traditional paid […]
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Can Brand Partnerships and Collaborations Really Increase Brand Awareness?
In a world where consumers are constantly bombarded with messages, brand partnerships and collaborations offer something fresh and unexpected. But […]
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Common Mistakes in Brand Partnerships
The right brand partnerships can be incredibly compelling and effective, you can create something really powerful when you align your […]
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The Future of Brand Partnerships
Of all the marketing options open to brands, sponsorship is arguably unique in its ability to reach and directly impact […]
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Is Your Brand Ready for a UK TikTok Ban? Steps to Adapt and Thrive
In recent months, discussions around a potential TikTok ban in the UK have gained traction, following similar regulatory scrutiny in […]
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Retail Marketing Strategies to Drive Sales and Boost Growth
The retail industry (and retail marketing, accordingly) is undergoing a transformative period, reshaped by the rapid pace of innovation and […]
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What’s So Great About Being a Certified B Corp?
After spending two years in ‘pending’ status in 2023, Growth Animals finally became a certified B Corp. When the confirmation […]
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TOP 5 TIPS For Communicating Your Sustainable Business Practices
NO NEED TO WHISPER There are countless businesses at the forefront of sustainability. They pioneer unique and ingenious solutions to […]
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