Why the Modern Marketing Solution Is Like a Fantasy Football Team
Whether you’re a fan or not, football is back on our screens and for many, this a welcomed sign that things are very slowly returning to some kind of normal. For avid fans, it also means they’re kickstarting their Fantasy Football teams. But what if there’s more to the virtual, drag-and-drop nature of this recreational game, and it actually represents the future of the modern marketing solution?
In a time where all companies need to continue communicating clearly and effectively, many brands have had to reduce their marketing budgets by up to 70%.
How could an approach similar to the iconic football loan scheme help agencies create a more responsive way of working and strengthen their proposition? Pimento’s CEO and Founder Stephen Knight speaks to the CIPR – Chartered Institute of Public Relations to explain why.
Want to find out more about modern marketing solutions? Get in touch here.
Brand Partnerships: A 2025 Guide
Brand partnerships are becoming a cornerstone of modern marketing, with 76% of businesses recognising their pivotal role in driving growth*. […]
Read more.
Lessons From Lego: Brand Partnerships
I’ve just finished building one of my favourite Lego sets ever – the iconic Aston Martin DB5 from the James […]
Read more.