Published Expertise

WHY THE MODERN MARKETING SOLUTION IS LIKE A FANTASY FOOTBALL TEAM

2nd July 2020 Collaboration, Pimento News
Author:

Stephen Knight
Pimento

Whether you’re a fan or not, football is back on our screens and for many, this a welcomed sign that things are very slowly returning to some kind of normal. For avid fans, it also means they’re kickstarting their Fantasy Football teams. But what if there’s more to the virtual, drag-and-drop nature of this recreational game, and it actually represents the future of the modern marketing solution?

In a time where all companies need to continue communicating clearly and effectively, many brands have had to reduce their marketing budgets by up to 70%.

How could an approach similar to the iconic football loan scheme help agencies create a more responsive way of working and strengthen their proposition? Pimento’s CEO and Founder Stephen Knight speaks to the CIPR – Chartered Institute of Public Relations to explain why.

Read the full article here to find out why the modern marketing solution is similar to a fantasy football team.