2020: The Year of Greater Agency Collaboration
Pimento member Matthew Williams, owner and MD of Quba shares insight into collaboration and why agencies shouldn’t try to do it all. But, instead be a specialist in your area.
Being a truly ‘full-service agency’ is extremely difficult. It is unrealistic to assume one agency can meet all a client’s requirements. Due to the ever-changing marketing environment and the scope and breadth of new technologies, agencies are finding it harder to fully deliver.
This is where collaboration comes in! Despite being a word which has been thrown around recently, it is essential to delivering a first-class service.
Collaborating and building strong relationships between complementary agency partners has always been at the heart of Pimento. It is why we exist.
This is something that Pimento has been delivering for its clients since 2005. Today we have a network of over 200 independent agencies with 5500 members of staff covering more than 100 marketing disciplines. Get it touch here if you want to find out more.
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