Client Relationships

Clients’ Marketing Questions for 2023 and How to Answer Them

November 22, 2022

Clients, agencies and businesses, in the UK and worldwide, are all looking forward towards 2023 with some apprehension and anxiety […]

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Marketing in a Recession: How to Adapt?

October 31, 2022

Negativity and uncertainty are rife through the media coverage of the Recession. The only silver lining for marketers is that […]

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Pitching Better

October 17, 2022

Pitching is fundamental to the business that agencies run in the 21st Century – whether we like it or not. […]

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Pimento BD Club: One-to-one vs. One-to-many

July 6, 2022

In all new-business endeavours, there is a well-known dilemma that all BD professionals will be familiar with: an ever-present need […]

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“How do you write a brief?” – A well written brief in 2022

May 31, 2022

Whether it’s a marketing, integrated-client, media or creative brief, professionals from every area of the marketing and communications industry are […]

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