Overcome Your Marketing Challenges With Behavioural Science

A behaviour-led approach to your brand positioning strategy and marketing plan gives you the ability to penetrate a concentrated market and improve brand value perception. Tamsin Scott, Head of Marketing at The Behaviours Agency, describes 3 key principles of their unique behavioural model. Their strategy based on behavioural science is based upon 3 key principles: Marketing is about moving people from their default […]

How to build resilience in you and your teams

In last week’s Pimento Update Call, we had the great pleasure of hosting Sarah Jane Khalid, Chartered Consultant Psychologist, Executive Coach and Meditation Teacher along with Pimento’s favourite, Michelle Morgan, ambassador for Mental Health First Aid England and Founder of Pjoys: pyjamas with purpose. We dedicated our call to Resilience. Our speakers shared important and valuable messages around what […]

7 Comms Questions You Need To Be Asking In 2021

The solutions to all the challenges that 2021 will ask of you are undeniably bespoke. But the big questions around communications and brand strategy are all encompassing. So, here’s 7 questions you SHOULD be asking yourself by Richard Medley, independent PR and comms consultant at Turning the Page, and member of the Pimento network. Whether […]

3 Tips for creating blog content that people stop to read

Struggling to create relevant blog content that people engage with? Adam Benzecrit, founder of inflo.Ai, an AI driven digital content creation agency and Pimento member, has some advice for those businesses struggling to establish and sustain online visibility. In a time when creating relevant content is becoming increasingly difficult, attention spans are shortening and the […]