Data & Insight
Data is at the heart of all good marketing planning. Knowing how to organise, segment and draw insights from data sets, as well as advising on how best to collect and store data legally, are just some of the areas we can help with.
With our expert data scientists and consultants, we can help you unlock first party data to deliver results. If you’re looking for insights outside of your own data sets, we can acquire data or commission research on your behalf, working with a number of leading research agencies and suppliers within our network.
- Behavioural Economics
- CRM
- Data Analytics
- Data Planning
- Data Science
- Data Storage
- Direct Marketing
- E-CRM
- Research
- Segmentation
- Strategic Insight
In Uncertain Times, a Strong Reputation is Your Strongest Asset
Businesses around the world are navigating a period of intense uncertainty. Global tariffs, rising geopolitical tensions and the looming threat […]
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B2B Social Media Strategies: 3 Lessons from B2C Brands
It can often feel like consumer-facing brands dominate the social media landscape – and it’s easy to see why. B2C […]
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The Public Relations Machine is Dead
The marketing playbook most brands use has a dirty secret. Its DNA is not just clever slogans; it is a […]
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How Attention Strategies Change Minds & Bottom Lines
In a complex social media landscape, brands have metrics at their fingertips that can tout success for almost any campaign, […]
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Wake Up and Smell the PR
I have spent a long career as a poor relation, playing second fiddle to the advertising agency. How many times […]
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The Convergence of PR & Social Media: Navigating the New Nexus of Influence
In today’s hyper-connected business environment, public relations (PR) and social media are no longer separate silos within a communications ecosystem. […]
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From Byline to Botline: How PR & Social Influences AI Output
Why PR & social media are more critical than ever in the age of AI-driven search As AI transforms how […]
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Beyond The Noise: Rewiring PR, Social and Influence for Real Impact
Too many brands treat PR, social and influencers as separate channels, but real impact comes when they’re unified around trust, […]
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