Data & Insight
Data is at the heart of all good marketing planning. Knowing how to organise, segment and draw insights from data sets, as well as advising on how best to collect and store data legally, are just some of the areas we can help with.
With our expert data scientists and consultants, we can help you unlock first party data to deliver results. If you’re looking for insights outside of your own data sets, we can acquire data or commission research on your behalf, working with a number of leading research agencies and suppliers within our network.
- Behavioural Economics
- CRM
- Data Analytics
- Data Planning
- Data Science
- Data Storage
- Direct Marketing
- E-CRM
- Research
- Segmentation
- Strategic Insight
Workplace Mental Health: 3 Tips from 3 Pimento Member Agencies
In today’s fast-paced business environment, workplace mental health has become more important than ever across all industries and sectors. Positive […]
Read more.
Master Your Social Media Strategy: How to Elevate Your Brand on Social in 2025 and Beyond
In today’s crowded social media ecosystem, capturing attention is the ultimate goal. With platform dynamics shifting constantly, leveraging social media […]
Read more.
Finding a Marketing Agency That’s Right for You
In the vast marketing agency marketplace, finding a marketing agency that aligns with your business needs can seem overwhelming. However, […]
Read more.
AI in Marketing: Where do we stand?
Artificial Intelligence is dramatically reshaping industries, and its impact on marketing strategies is (and will continue to be) profound. For […]
Read more.
Retail Marketing Strategies to Drive Sales and Boost Growth
The retail industry (and retail marketing, accordingly) is undergoing a transformative period, reshaped by the rapid pace of innovation and […]
Read more.
Saving your Business Money: Twenty Cost Cutting Strategies
As we move rapidly into 2025 and in light of the recent budget, many businesses will be giving thought as […]
Read more.