The Creative Industry Favours Collaborative Working

It’s been a strange time for businesses during the pandemic, but huge change is potentially afoot in the communications and creative industries. Pimento teamed up with PRCA, AIA and Harbour to create a survey for the independent agencies.

Agencies are clearly continuing to adapt the way they function, with many challenging the ‘traditional’ office concept. One significant trend we found was the number of independent agencies (81%) that had won work virtually for the first time ever.

As well as more projects being awarded over video calls instead of face-to-face meetings, our research also found that 92% of independent agencies have either collaborated with another agency on a brief, or would now be happy to, should the opportunity arise.

To keep ahead of the ever-changing marketing world and maintain our comprehensive coverage of skills and expertise, we are always on the lookout for people and agencies that can bring something new or extra to the network. Are you an independent agency? Find out how Pimento can support you here

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