The Creative Industry Favours Collaborative Working11th September 2020
It’s been a strange time for businesses during the pandemic, but huge change is potentially afoot in the creative and communications industries. Pimento teamed up with PRCA, AIA and Harbour to create a survey for the independent agencies.
Agencies are clearly continuing to adapt the way they function, with many challenging the ‘traditional’ office concept as one significant trend we found was the number of independent agencies (81%) that had won work virtually for the first time ever.
As well as more projects being awarded over video calls instead of face-to-face meetings, our research also found that 92% of independent agencies have either collaborated with another agency on a brief, or would now be happy to, should the opportunity arise.