Influencer Marketing: Myths and Misuse

“Influencer” has become a bit of a dirty word among our clan, from the Fyre Festival documentary on Netflix to the BBC Panorama special, and every article in between that blamed 19-year-old American YouTuber, James Charles, for Birmingham City Council’s lack of parking planning. In many ways this cynical and sometimes comical view of influencers boils down to two key triggers: the sheer volume of influencers in the market, and brands’ haste to employ them without understanding how or why.

With that in mind, here’s your handy guide to debunking common myths surrounding influencer marketing, so that together we can quell this tide of misconception and misuse.

Read the full article here

by Pimento Member Craig Knox, The Corner

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