Published Expertise

Overcome Your Marketing Challenges With Behavioural Science

24th February 2021 Branding, Digital Marketing, Marketing, Marketing Strategy
Author:

Tamsin Scott
The Behaviours Agency

A behaviour-led approach to your brand positioning strategy and marketing plan gives you the ability to penetrate a concentrated market and improve brand value perception. Tamsin Scott, Head of Marketing at The Behaviours Agency, describes 3 key principles of their unique behavioural model.

Their strategy based on behavioural science is based upon 3 key principles:

  1. Marketing is about moving people from their default behaviour to the desired behaviour
  2. Our brains don’t work by processing data, they compare and contrast with existing memories
  3. Any behaviour requires three things – sufficient motivation, sufficient means and a trigger
Behavioural science marketing strategy

Behavioural Model by The Behaviours Agency

The article discusses areas that have become increasingly prominent in the areas of marketing strategy and brand marketing: memorability, heuristics, psychological biases, triggers, cues, associations, emotions, motivations and many more.

The Behaviours Agency, a behavioural science led creative agency and Pimento Member, use these principles in order to create a differentiated and effective brand identity that establishes a brand positioning to dominate the market.

They have used these strategies with clients such as Sharps, Housing Units and Auto Trader. They leverage biases such as the familiarity bias to achieve brand goals. Watch their webinar below for a more in-depth look at these key principles.

To read more about the use of behavioural science in marketing strategy, brand positioning and more about The Behaviours Agency, click here.