Admiral.
001
Introduction
Client
Admiral.
Industry
Insurance
Marketing Discipline
Communications
To celebrate 30 years of Admiral, a compelling animated brand video was created by Pimento Member Agency, Studio Magenta, to showcase its heritage, growth and future vision.
The project aimed to distill three decades of evolution into a concise, engaging narrative that resonated with both internal teams and external audiences across digital platforms.
001
Introduction
Client
Admiral.
Industry
Insurance
Marketing Discipline
Communications
To celebrate 30 years of Admiral, a compelling animated brand video was created by Pimento Member Agency, Studio Magenta, to showcase its heritage, growth and future vision.
The project aimed to distill three decades of evolution into a concise, engaging narrative that resonated with both internal teams and external audiences across digital platforms.
002
Challenges
The task was to encapsulate 30 years of Admiral’s journey, marked by continuous innovation and expansion, into a dynamic animated brand video.
The goal was to resonate with and inspire Admiral’s broad audience spectrum, including 11,000 staff, 9 million customers and numerous shareholders.
The challenge lay in crafting a narrative that would weave through three decades of milestones, culture, and evolution, effectively engaging viewers and prompting them to engage with Admiral’s offerings or join its ranks.
002
Challenges
The task was to encapsulate 30 years of Admiral’s journey, marked by continuous innovation and expansion, into a dynamic animated brand video.
The goal was to resonate with and inspire Admiral’s broad audience spectrum, including 11,000 staff, 9 million customers and numerous shareholders.
The challenge lay in crafting a narrative that would weave through three decades of milestones, culture, and evolution, effectively engaging viewers and prompting them to engage with Admiral’s offerings or join its ranks.
003
Approach
Embracing the challenge, Studio Magenta delved into Admiral’s storied history, blending archival photos and footage with newly created visuals and animations.
This mixed-media approach aimed to reflect Admiral’s ethos — a blend of professional achievements and a deep commitment to a people-first philosophy.
Through collaborative workshops with Admiral’s Communications team, Studio Magenta developed a storyboard that balanced nostalgia with relevance, corporate success with human stories, and innovation with Admiral’s enduring values. The production phase involved meticulous planning, filming, and animation, culminating in a unique animation style that embodied Admiral’s vibrant spirit.
003
Approach
Embracing the challenge, Studio Magenta delved into Admiral’s storied history, blending archival photos and footage with newly created visuals and animations.
This mixed-media approach aimed to reflect Admiral’s ethos — a blend of professional achievements and a deep commitment to a people-first philosophy.
Through collaborative workshops with Admiral’s Communications team, Studio Magenta developed a storyboard that balanced nostalgia with relevance, corporate success with human stories, and innovation with Admiral’s enduring values. The production phase involved meticulous planning, filming, and animation, culminating in a unique animation style that embodied Admiral’s vibrant spirit.
004
Results
The outcome was a masterful 90-second animated video that premiered internally before making waves on Admiral’s digital platforms.
Accompanied by social media edits and still images, the video effectively showcased Admiral’s 30-year legacy of growth, innovation, and people-centric culture.
This project not only celebrated a significant milestone but also reinforced Admiral’s brand identity, engaging a diverse audience and fostering a deeper connection with the brand.
You can watch the video here.
004
Results
The outcome was a masterful 90-second animated video that premiered internally before making waves on Admiral’s digital platforms.
Accompanied by social media edits and still images, the video effectively showcased Admiral’s 30-year legacy of growth, innovation, and people-centric culture.
This project not only celebrated a significant milestone but also reinforced Admiral’s brand identity, engaging a diverse audience and fostering a deeper connection with the brand.
You can watch the video here.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick