Red Dog Saloon.
001
Introduction
Client
Red Dog Saloon.
Industry
Hospitality
Marketing Discipline
Advertising
A Pimento member referral helps Red Dog Saloon increase event ticket sales by 84%.
Red Dog Saloon is an American BBQ restaurant group with venues in London, Liverpool, Nottingham and Southampton, specialising in burgers, Southern-inspired food and live country music events.
When Red Dog Saloon needed specialist support with its paid advertising, Pimento member Marketing Managed introduced the business to fellow member Mostly Media. The introduction led to Mostly Media reviewing and refining Red Dog Saloon's paid social strategy to increase website traffic and drive ticket sales for events across its UK venues.
001
Introduction
Client
Red Dog Saloon.
Industry
Hospitality
Marketing Discipline
Advertising
A Pimento member referral helps Red Dog Saloon increase event ticket sales by 84%.
Red Dog Saloon is an American BBQ restaurant group with venues in London, Liverpool, Nottingham and Southampton, specialising in burgers, Southern-inspired food and live country music events.
When Red Dog Saloon needed specialist support with its paid advertising, Pimento member Marketing Managed introduced the business to fellow member Mostly Media. The introduction led to Mostly Media reviewing and refining Red Dog Saloon's paid social strategy to increase website traffic and drive ticket sales for events across its UK venues.
002
Challenges
How do you turn paid social advertising into more website traffic and event ticket sales?
Red Dog Saloon was already managing its Meta and TikTok advertising in-house and following established best practices. However, the campaigns were not delivering the expected results in website traffic or ticket sales.
The business needed to identify where its existing advertising could be improved, refine its audience targeting and make more effective use of its media budget to drive attendance at its live country music events.
002
Challenges
How do you turn paid social advertising into more website traffic and event ticket sales?
Red Dog Saloon was already managing its Meta and TikTok advertising in-house and following established best practices. However, the campaigns were not delivering the expected results in website traffic or ticket sales.
The business needed to identify where its existing advertising could be improved, refine its audience targeting and make more effective use of its media budget to drive attendance at its live country music events.
003
Approach
Bringing in specialist paid media expertise through a Pimento member referral.
Following the introduction from Marketing Managed, Mostly Media conducted an extensive audit of Red Dog Saloon's paid social accounts, identifying opportunities to improve campaign structure, targeting and tracking.
The agency developed a data-driven media strategy across Meta and TikTok, using audience insights to refine targeting by location, demographics and interests.
Mostly Media also implemented Meta Pixel and TikTok Pixel tracking, integrated Google Analytics and connected the Skiddle ticketing platform to improve campaign measurement.
With a clearer campaign structure and more granular audience targeting in place, the refreshed strategy focused on increasing website traffic, improving budget efficiency and generating more ticket sales for Red Dog Saloon's events.
003
Approach
Bringing in specialist paid media expertise through a Pimento member referral.
Following the introduction from Marketing Managed, Mostly Media conducted an extensive audit of Red Dog Saloon's paid social accounts, identifying opportunities to improve campaign structure, targeting and tracking.
The agency developed a data-driven media strategy across Meta and TikTok, using audience insights to refine targeting by location, demographics and interests.
Mostly Media also implemented Meta Pixel and TikTok Pixel tracking, integrated Google Analytics and connected the Skiddle ticketing platform to improve campaign measurement.
With a clearer campaign structure and more granular audience targeting in place, the refreshed strategy focused on increasing website traffic, improving budget efficiency and generating more ticket sales for Red Dog Saloon's events.
004
Results
84% more event tickets sold following a Pimento member introduction.
Following the referral and subsequent appointment of Mostly Media, Red Dog Saloon saw an 84% increase in event ticket sales, rising from 167 to 307 tickets compared with the previous agency period.
Over two months, approximately £10,000 in Meta and TikTok advertising spend generated 7,381 landing page views, at an average cost of £1.23 per view.
The campaigns also generated 894 event responses, at an average cost of £5.70 per response.
004
Results
84% more event tickets sold following a Pimento member introduction.
Following the referral and subsequent appointment of Mostly Media, Red Dog Saloon saw an 84% increase in event ticket sales, rising from 167 to 307 tickets compared with the previous agency period.
Over two months, approximately £10,000 in Meta and TikTok advertising spend generated 7,381 landing page views, at an average cost of £1.23 per view.
The campaigns also generated 894 event responses, at an average cost of £5.70 per response.
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Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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