Quandor.
001
Introduction
Client
Quandor.
Industry
Homes & Property
Marketing Discipline
Digital Marketing
Twenty-One Twelve Marketing helps Qandor turn its social network into a powerful source of new members.
Qandor, a prestigious property investment group, wanted to expand its membership amongst some of the property sector’s most influential decision-makers. Pimento member Twenty-One Twelve Marketing was appointed to develop a targeted strategy that could identify and engage these high-value prospects and generate new membership opportunities.
001
Introduction
Client
Quandor.
Industry
Homes & Property
Marketing Discipline
Digital Marketing
Twenty-One Twelve Marketing helps Qandor turn its social network into a powerful source of new members.
Qandor, a prestigious property investment group, wanted to expand its membership amongst some of the property sector’s most influential decision-makers. Pimento member Twenty-One Twelve Marketing was appointed to develop a targeted strategy that could identify and engage these high-value prospects and generate new membership opportunities.
002
Challenges
How do you reach property decision-makers behind layers of gatekeepers?
Qandor wanted to engage a highly exclusive audience of property investors, architects and development firms involved in transactions exceeding £10 million, with a particular focus on decision-makers responsible for deals worth more than £100 million.
The challenge was finding a direct route to these individuals and starting meaningful conversations despite the layers of gatekeepers surrounding them.
002
Challenges
How do you reach property decision-makers behind layers of gatekeepers?
Qandor wanted to engage a highly exclusive audience of property investors, architects and development firms involved in transactions exceeding £10 million, with a particular focus on decision-makers responsible for deals worth more than £100 million.
The challenge was finding a direct route to these individuals and starting meaningful conversations despite the layers of gatekeepers surrounding them.
003
Approach
Turning an established LinkedIn network into a hyper-targeted prospecting opportunity.
Twenty-One Twelve Marketing analysed the social media presence of Qandor’s founders and identified a significant opportunity within one founder’s network of more than 10,000 LinkedIn connections.
Of these, around 4,000 matched Qandor’s target demographic, including 1,000 high-value prospects. Using this insight, the agency developed a hyper-personalised outreach campaign designed to move beyond conventional sales messaging.
Rather than delivering a traditional sales pitch, prospects were invited to become part of Qandor’s exclusive property investment community, creating an approach tailored specifically to the audience the brand wanted to attract.
003
Approach
Turning an established LinkedIn network into a hyper-targeted prospecting opportunity.
Twenty-One Twelve Marketing analysed the social media presence of Qandor’s founders and identified a significant opportunity within one founder’s network of more than 10,000 LinkedIn connections.
Of these, around 4,000 matched Qandor’s target demographic, including 1,000 high-value prospects. Using this insight, the agency developed a hyper-personalised outreach campaign designed to move beyond conventional sales messaging.
Rather than delivering a traditional sales pitch, prospects were invited to become part of Qandor’s exclusive property investment community, creating an approach tailored specifically to the audience the brand wanted to attract.
004
Results
164 sales-qualified leads generated in under two months.
In less than two months, the campaign generated 164 sales-qualified leads and contributed to 8,000 new followers across Qandor’s social platforms.
The response took Qandor beyond its original membership targets, resulting in a waiting list of prospective members and partner brands looking to join the community.
004
Results
164 sales-qualified leads generated in under two months.
In less than two months, the campaign generated 164 sales-qualified leads and contributed to 8,000 new followers across Qandor’s social platforms.
The response took Qandor beyond its original membership targets, resulting in a waiting list of prospective members and partner brands looking to join the community.
More projects.
Dive into our project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact