Arelion.
001
Introduction
Client
Arelion.
Industry
Technology
Marketing Discipline
Brand Positioning
Arelion – revising the brand positioning of the internet pioneers.
Arelion is the world’s #1 internet wholesaler, but wanted to stand out from a sea of sameness and support a push into opportunities in the Enterprise market. Through a fellow-member referral, Arelion commissioned Cloudhuman to deliver a full brand review.
001
Introduction
Client
Arelion.
Industry
Technology
Marketing Discipline
Brand Positioning
Arelion – revising the brand positioning of the internet pioneers.
Arelion is the world’s #1 internet wholesaler, but wanted to stand out from a sea of sameness and support a push into opportunities in the Enterprise market. Through a fellow-member referral, Arelion commissioned Cloudhuman to deliver a full brand review.
002
Challenges
How do you become the trusted choice when you’re still the industry’s best-kept secret?
Arelion is trusted by some of the world’s largest organisations to keep critical traffic moving.
But while highly respected in wholesale, awareness in the Enterprise market remained low. And in a category where connectivity decisions are mission-critical, buyers tend to favour familiar names over unfamiliar expertise.
How did Cloudhuman help Arelion overcome this, to become the trusted choice?
002
Challenges
How do you become the trusted choice when you’re still the industry’s best-kept secret?
Arelion is trusted by some of the world’s largest organisations to keep critical traffic moving.
But while highly respected in wholesale, awareness in the Enterprise market remained low. And in a category where connectivity decisions are mission-critical, buyers tend to favour familiar names over unfamiliar expertise.
How did Cloudhuman help Arelion overcome this, to become the trusted choice?
003
Approach
Through extensive research, leadership interviews and workshops across the business, we uncovered a defining truth: Arelion quietly enables some of the world’s boldest organisations to succeed.
That insight led to a new global brand platform, The Backbone for Bold.
The result is a refreshed brand and campaign that better reflects Arelion’s premium position, strengthens differentiation and helps build trust with Enterprise audiences around the world.
003
Approach
Through extensive research, leadership interviews and workshops across the business, we uncovered a defining truth: Arelion quietly enables some of the world’s boldest organisations to succeed.
That insight led to a new global brand platform, The Backbone for Bold.
The result is a refreshed brand and campaign that better reflects Arelion’s premium position, strengthens differentiation and helps build trust with Enterprise audiences around the world.
004
Results
The Backbone for Bold
The strong, stand out brand platform is being adopted and rolled out externally through a global ad campaign and internally through values, behaviours and alignment. Watch this space!
004
Results
The Backbone for Bold
The strong, stand out brand platform is being adopted and rolled out externally through a global ad campaign and internally through values, behaviours and alignment. Watch this space!
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick
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