Hello Fresh.
001
Introduction
Client
Hello Fresh.
Industry
Retail
Marketing Discipline
Influencer Marketing
The Influence Room helps HelloFresh generate over 900 pieces of authentic influencer content.
HelloFresh wanted to build engagement and loyalty by better understanding what motivates and provides value to its customers. While its in-house team was already running campaigns with macro-influencers, Pimento member The Influence Room was selected to help the brand expand its activity with micro-influencers and broaden its audience reach.
001
Introduction
Client
Hello Fresh.
Industry
Retail
Marketing Discipline
Influencer Marketing
The Influence Room helps HelloFresh generate over 900 pieces of authentic influencer content.
HelloFresh wanted to build engagement and loyalty by better understanding what motivates and provides value to its customers. While its in-house team was already running campaigns with macro-influencers, Pimento member The Influence Room was selected to help the brand expand its activity with micro-influencers and broaden its audience reach.
002
Challenges
How do you scale micro-influencer activity without creating an unmanageable workload?
HelloFresh wanted to increase the number of micro-influencers it worked with, generating more authentic content that could engage new audiences and be repurposed across its marketing activity.
However, managing a large number of individual influencer relationships was time-consuming. The challenge was to scale the programme efficiently while maintaining the quality and consistency of the content being produced.
002
Challenges
How do you scale micro-influencer activity without creating an unmanageable workload?
HelloFresh wanted to increase the number of micro-influencers it worked with, generating more authentic content that could engage new audiences and be repurposed across its marketing activity.
However, managing a large number of individual influencer relationships was time-consuming. The challenge was to scale the programme efficiently while maintaining the quality and consistency of the content being produced.
003
Approach
Combining micro-influencers, authentic content and a more streamlined management process.
The Influence Room helped HelloFresh work with a wider network of micro-influencers, using reels and short-form stories to create authentic content showcasing the quality and variety of its offering.
The Influence Room’s management subscription streamlined the process of working with a large volume of influencers, while clear campaign briefs, guidelines and key messages helped maintain consistency across the content produced.
The activity also created a growing bank of user-generated content (UGC), providing HelloFresh with authentic social proof and content that could be repurposed across its wider marketing activity.
003
Approach
Combining micro-influencers, authentic content and a more streamlined management process.
The Influence Room helped HelloFresh work with a wider network of micro-influencers, using reels and short-form stories to create authentic content showcasing the quality and variety of its offering.
The Influence Room’s management subscription streamlined the process of working with a large volume of influencers, while clear campaign briefs, guidelines and key messages helped maintain consistency across the content produced.
The activity also created a growing bank of user-generated content (UGC), providing HelloFresh with authentic social proof and content that could be repurposed across its wider marketing activity.
004
Results
1.7 million reach and more than 900 pieces of authentic content.
The campaign generated 1.7 million reach, 1.8 million impressions and £120,000 in earned media value, alongside 903 individual pieces of content.
The programme increased the volume of authentic content available for HelloFresh to repurpose, enhancing brand visibility and contributing to an increase in HelloFresh subscription registrations.
004
Results
1.7 million reach and more than 900 pieces of authentic content.
The campaign generated 1.7 million reach, 1.8 million impressions and £120,000 in earned media value, alongside 903 individual pieces of content.
The programme increased the volume of authentic content available for HelloFresh to repurpose, enhancing brand visibility and contributing to an increase in HelloFresh subscription registrations.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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