London House.

001

Introduction

Client

London House.

Industry

Homes & Property

Marketing Discipline

Social

London House is a leading super-prime Central London estate agency, specialising in some of the capital's most exclusive properties. As the agency prepared for the launch of its appearance on Netflix's Buying London, they partnered with Pimento Member Flabbergast to elevate their Instagram and TikTok presence and capitalise on the increased brand exposure.

Our goal was to ensure their social channels were ready to engage both new and existing audiences, showcasing exceptional properties, highlighting the expertise of their team, and building trust with prospective buyers and sellers.

001

Introduction

Client

London House.

Industry

Homes & Property

Marketing Discipline

Social

London House is a leading super-prime Central London estate agency, specialising in some of the capital's most exclusive properties. As the agency prepared for the launch of its appearance on Netflix's Buying London, they partnered with Pimento Member Flabbergast to elevate their Instagram and TikTok presence and capitalise on the increased brand exposure.

Our goal was to ensure their social channels were ready to engage both new and existing audiences, showcasing exceptional properties, highlighting the expertise of their team, and building trust with prospective buyers and sellers.

002

Challenges

With national exposure through Buying London set to drive significant attention, London House needed a social media presence that reflected the premium nature of its brand while converting increased interest into meaningful engagement and enquiries.

Their content strategy also needed to balance aspirational property marketing with authentic storytelling around the people behind the business, helping them stand out in a highly competitive luxury real estate market.

002

Challenges

With national exposure through Buying London set to drive significant attention, London House needed a social media presence that reflected the premium nature of its brand while converting increased interest into meaningful engagement and enquiries.

Their content strategy also needed to balance aspirational property marketing with authentic storytelling around the people behind the business, helping them stand out in a highly competitive luxury real estate market.

003

Approach

We developed an audience-first social media and content strategy designed to maximise engagement before, during and after the Netflix series aired. This included planning content that showcased luxury properties, broker expertise and the London House brand in a way that resonated across Instagram and TikTok.

Alongside strategy, we delivered regular social-first photo and video production, edited engaging short-form content, managed day-to-day social media activity and community engagement, and supported key campaigns with boosted social posts to extend reach to targeted audiences.

003

Approach

We developed an audience-first social media and content strategy designed to maximise engagement before, during and after the Netflix series aired. This included planning content that showcased luxury properties, broker expertise and the London House brand in a way that resonated across Instagram and TikTok.

Alongside strategy, we delivered regular social-first photo and video production, edited engaging short-form content, managed day-to-day social media activity and community engagement, and supported key campaigns with boosted social posts to extend reach to targeted audiences.

004

Results

The campaign significantly increased London House's visibility and audience growth across its social channels. By combining premium content with an engaging, story-led approach, the brand was well-positioned to leverage its television exposure and strengthen its digital presence.

The results included a sixfold increase in reach, a doubling of their social following, and a 100% increase in inbound property enquiries within just two months, demonstrating the direct commercial impact of a well-executed social content strategy.

004

Results

The campaign significantly increased London House's visibility and audience growth across its social channels. By combining premium content with an engaging, story-led approach, the brand was well-positioned to leverage its television exposure and strengthen its digital presence.

The results included a sixfold increase in reach, a doubling of their social following, and a 100% increase in inbound property enquiries within just two months, demonstrating the direct commercial impact of a well-executed social content strategy.

Get in /touch/.

Reach out to our team to learn more about how we could help your brand or agency today.

We have agencies in

Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick

By submitting, you agree to our Privacy Policy.

Get in /touch/.

Reach out to our team to learn more about how we could help your brand or agency today.

We have agencies in

Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick

By submitting, you agree to our Privacy Policy.

Get in /touch/.

Reach out to our team to learn more about how we could help your brand or agency today.

We have agencies in

Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick

By submitting, you agree to our Privacy Policy.