DAZN.
001
Introduction
Client
DAZN.
Industry
Sport
Marketing Discipline
Influencer Marketing
Growing the audience for women's handball through authentic influencer storytelling.
The European Handball Federation (EHF), in collaboration with DAZN, partnered with each&everyone to deliver the Handball Diaries campaign. The initiative celebrated the achievements of elite handball athletes while raising the profile of the Women's Handball Championships and attracting new audiences to the sport.
001
Introduction
Client
DAZN.
Industry
Sport
Marketing Discipline
Influencer Marketing
Growing the audience for women's handball through authentic influencer storytelling.
The European Handball Federation (EHF), in collaboration with DAZN, partnered with each&everyone to deliver the Handball Diaries campaign. The initiative celebrated the achievements of elite handball athletes while raising the profile of the Women's Handball Championships and attracting new audiences to the sport.
002
Challenges
How do you attract new audiences to women's handball?
The campaign aimed to broaden the audience for the Women's Handball Championships by increasing awareness and engagement beyond existing fans. The challenge was to use authentic storytelling to introduce the sport to new audiences while celebrating the achievements of its leading athletes.
002
Challenges
How do you attract new audiences to women's handball?
The campaign aimed to broaden the audience for the Women's Handball Championships by increasing awareness and engagement beyond existing fans. The challenge was to use authentic storytelling to introduce the sport to new audiences while celebrating the achievements of its leading athletes.
003
Approach
Combining audience insight with influencer-led storytelling.
Each&everyone began by analysing the EHF's existing audience to identify opportunities for growth. Using the story of handball player Nora Mørk as the centrepiece of the campaign, the agency targeted lookalike audiences and interest-based communities to extend the campaign's reach.
Influencers with a genuine passion for women's handball and women's sport were selected to share Nora Mørk's story, creating authentic content designed to resonate with their audiences. Following the launch of the Handball Diaries series, influencers encouraged their followers to engage with the Women's Handball Championships and watch the live competition.
003
Approach
Combining audience insight with influencer-led storytelling.
Each&everyone began by analysing the EHF's existing audience to identify opportunities for growth. Using the story of handball player Nora Mørk as the centrepiece of the campaign, the agency targeted lookalike audiences and interest-based communities to extend the campaign's reach.
Influencers with a genuine passion for women's handball and women's sport were selected to share Nora Mørk's story, creating authentic content designed to resonate with their audiences. Following the launch of the Handball Diaries series, influencers encouraged their followers to engage with the Women's Handball Championships and watch the live competition.
004
Results
An influencer campaign that expanded engagement with the championships.
The campaign achieved a cost per engagement of £0.03 and an average engagement rate of 10.09%. A total of 21 pieces of content were produced, helping to broaden the audience for the Women's Handball Championships through influencer-led storytelling.
004
Results
An influencer campaign that expanded engagement with the championships.
The campaign achieved a cost per engagement of £0.03 and an average engagement rate of 10.09%. A total of 21 pieces of content were produced, helping to broaden the audience for the Women's Handball Championships through influencer-led storytelling.
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Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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