Nutella.
001
Introduction
Client
Nutella.
Industry
Retail
Marketing Discipline
Content
Cirkle PR proudly managed a campaign that sparked widespread conversation and debate across the UK: “Nutella or Noutella – How Do You Say It?”
In celebration of World Nutella Day, our innovative strategy aimed to engage the British public in a lighthearted debate about the pronunciation of the iconic chocolate hazelnut spread, Nutella.
001
Introduction
Client
Nutella.
Industry
Retail
Marketing Discipline
Content
Cirkle PR proudly managed a campaign that sparked widespread conversation and debate across the UK: “Nutella or Noutella – How Do You Say It?”
In celebration of World Nutella Day, our innovative strategy aimed to engage the British public in a lighthearted debate about the pronunciation of the iconic chocolate hazelnut spread, Nutella.
002
Challenges
Crikle PR’s mission was to generate buzz and increase brand engagement for Nutella by leveraging a common yet overlooked aspect of the brand—the way people pronounce its name.
Surprisingly, a significant portion of the British population disagrees on the correct pronunciation, making it a perfect focal point for our campaign.
002
Challenges
Crikle PR’s mission was to generate buzz and increase brand engagement for Nutella by leveraging a common yet overlooked aspect of the brand—the way people pronounce its name.
Surprisingly, a significant portion of the British population disagrees on the correct pronunciation, making it a perfect focal point for our campaign.
003
Approach
To navigate this unique challenge, Cirkle PR embarked on a creative campaign designed to highlight the pronunciation debate. They aimed not just to inform but to celebrate the diversity in pronunciation, thereby fostering a broader connection with the brand.
By strategically releasing our findings to coincide with World Nutella Day, they tapped into existing enthusiasm for the product, ensuring maximum engagement across various media platforms.
This approach was designed to spark conversations, encourage media coverage and drive online discussions, making Nutella a hot topic of debate nationwide.
003
Approach
To navigate this unique challenge, Cirkle PR embarked on a creative campaign designed to highlight the pronunciation debate. They aimed not just to inform but to celebrate the diversity in pronunciation, thereby fostering a broader connection with the brand.
By strategically releasing our findings to coincide with World Nutella Day, they tapped into existing enthusiasm for the product, ensuring maximum engagement across various media platforms.
This approach was designed to spark conversations, encourage media coverage and drive online discussions, making Nutella a hot topic of debate nationwide.
004
Results
The campaign exceeded all expectations, achieving a remarkable total reach of over 700 million and securing 100 pieces of media coverage.
The debate over Nutella’s pronunciation went viral, capturing the imagination of the public and media alike. National and broadcast media outlets eagerly covered the story, amplifying the conversation to an unprecedented level and ensuring that Nutella remained a trending topic across social media platforms.
004
Results
The campaign exceeded all expectations, achieving a remarkable total reach of over 700 million and securing 100 pieces of media coverage.
The debate over Nutella’s pronunciation went viral, capturing the imagination of the public and media alike. National and broadcast media outlets eagerly covered the story, amplifying the conversation to an unprecedented level and ensuring that Nutella remained a trending topic across social media platforms.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick