STM.
001
Introduction
Client
STM.
Industry
Publishing
Marketing Discipline
Brand Development
Rebranding STM to support a more confident and proactive communications strategy.
Seven Pimento member agencies – Kingswick, Berlin, Applied Insight, Someone, PPR, Crush and Peter Harold – were selected to work together on the rebrand of STM. The project focused on creating a new corporate identity and communications strategy to reposition the organisation and support stronger engagement with its audiences and stakeholders.
001
Introduction
Client
STM.
Industry
Publishing
Marketing Discipline
Brand Development
Rebranding STM to support a more confident and proactive communications strategy.
Seven Pimento member agencies – Kingswick, Berlin, Applied Insight, Someone, PPR, Crush and Peter Harold – were selected to work together on the rebrand of STM. The project focused on creating a new corporate identity and communications strategy to reposition the organisation and support stronger engagement with its audiences and stakeholders.
002
Challenges
How do you rebuild trust while repositioning an industry organisation?
STM wanted to refresh its identity and use the rebrand as a catalyst for the reappraisal of both the organisation and the industry it represents. Alongside a new visual identity, the objective was to establish a more assertive communications approach that would shift activity from reactive to proactive, helping rebuild trust with a broad range of audiences and stakeholders.
002
Challenges
How do you rebuild trust while repositioning an industry organisation?
STM wanted to refresh its identity and use the rebrand as a catalyst for the reappraisal of both the organisation and the industry it represents. Alongside a new visual identity, the objective was to establish a more assertive communications approach that would shift activity from reactive to proactive, helping rebuild trust with a broad range of audiences and stakeholders.
003
Approach
By combining strategic branding with a more proactive communications programme.
Working as a collaborative team, the seven Pimento agencies delivered the rebrand on time and on budget. The project included a new corporate identity, a new tagline—"Advancing Trusted Research"—and comprehensive brand guidelines featuring a more contemporary colour palette.
Alongside the rebrand, the team developed a communications strategy and channel plan focused on proactive engagement. Campaigns included The Covid Research Story and an opinion piece on Fake Science, both designed to support STM's renewed communications approach.
003
Approach
By combining strategic branding with a more proactive communications programme.
Working as a collaborative team, the seven Pimento agencies delivered the rebrand on time and on budget. The project included a new corporate identity, a new tagline—"Advancing Trusted Research"—and comprehensive brand guidelines featuring a more contemporary colour palette.
Alongside the rebrand, the team developed a communications strategy and channel plan focused on proactive engagement. Campaigns included The Covid Research Story and an opinion piece on Fake Science, both designed to support STM's renewed communications approach.
004
Results
A rebrand that strengthened awareness and rebuilt confidence.
STM commented that "The rebrand and comms activity has given the STM its mojo back, moving from reactive to proactive comms, building confidence and unearthing stories to rebuild trust."
The programme contributed to a 300% increase in website traffic, a significant increase in unique visitors and wider exploration of the new STM website. Members of the SCC secured media space valued at nearly $850,000, helping to drive awareness and traffic to campaign landing pages.
The communications activity also generated 18 pieces of coverage across 12 media outlets, reaching a 3.8 billion readership, 2.9 million views and 361 social shares.
004
Results
A rebrand that strengthened awareness and rebuilt confidence.
STM commented that "The rebrand and comms activity has given the STM its mojo back, moving from reactive to proactive comms, building confidence and unearthing stories to rebuild trust."
The programme contributed to a 300% increase in website traffic, a significant increase in unique visitors and wider exploration of the new STM website. Members of the SCC secured media space valued at nearly $850,000, helping to drive awareness and traffic to campaign landing pages.
The communications activity also generated 18 pieces of coverage across 12 media outlets, reaching a 3.8 billion readership, 2.9 million views and 361 social shares.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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