Halfords.
001
Introduction
Client
Halfords.
Industry
Automotive
Marketing Discipline
Internal Communications
Helping Halfords strengthen internal communications across its nationwide business.
Halfords, the UK’s leading provider of motoring and cycling products and services, asked Pimento to conduct a strategic review of its internal communications. Pimento engaged business consultant member Simon Oldfield, drawing on his Board-level automotive retail experience, to identify opportunities to improve communications between head office and store teams.
001
Introduction
Client
Halfords.
Industry
Automotive
Marketing Discipline
Internal Communications
Helping Halfords strengthen internal communications across its nationwide business.
Halfords, the UK’s leading provider of motoring and cycling products and services, asked Pimento to conduct a strategic review of its internal communications. Pimento engaged business consultant member Simon Oldfield, drawing on his Board-level automotive retail experience, to identify opportunities to improve communications between head office and store teams.
002
Challenges
How do you communicate effectively across a large and diverse retail workforce?
Halfords wanted to improve the timely communication of divisional and group news throughout the business, while creating better opportunities to gather feedback from employees at all levels.
The challenge included reaching staff across numerous regional locations, including employees without business email addresses or regular access to company computers and networks.
002
Challenges
How do you communicate effectively across a large and diverse retail workforce?
Halfords wanted to improve the timely communication of divisional and group news throughout the business, while creating better opportunities to gather feedback from employees at all levels.
The challenge included reaching staff across numerous regional locations, including employees without business email addresses or regular access to company computers and networks.
003
Approach
Combining an internal communications audit with first-hand insight from frontline teams.
Following a brief from the Marketing and HR Directors, Pimento conducted a thorough audit of Halfords’ existing internal communications channels and materials.
This was supported by visits to bike and automotive retail stores and Halfords Autocentre service outlets, speaking with managers and frontline employees to understand their exposure to internal communications, awareness of available channels and any gaps in the existing approach.
The work also included a review of best practice from other retail businesses facing similar communications challenges. Findings and recommendations covered organisational structure and leadership, internal communications strategy, content and multimedia, digital channels and employee feedback.
003
Approach
Combining an internal communications audit with first-hand insight from frontline teams.
Following a brief from the Marketing and HR Directors, Pimento conducted a thorough audit of Halfords’ existing internal communications channels and materials.
This was supported by visits to bike and automotive retail stores and Halfords Autocentre service outlets, speaking with managers and frontline employees to understand their exposure to internal communications, awareness of available channels and any gaps in the existing approach.
The work also included a review of best practice from other retail businesses facing similar communications challenges. Findings and recommendations covered organisational structure and leadership, internal communications strategy, content and multimedia, digital channels and employee feedback.
004
Results
Clear recommendations that led to immediate action.
Pimento delivered its findings and recommendations to Halfords’ internal stakeholders within a tight timeframe, enabling them to provide recommendations to the Group CEO.
The client responded positively to the work, with immediate short-term actions implemented to address identified quick wins. The recommendation for a senior-level coordinating function was also accepted as an essential part of the way forward.
004
Results
Clear recommendations that led to immediate action.
Pimento delivered its findings and recommendations to Halfords’ internal stakeholders within a tight timeframe, enabling them to provide recommendations to the Group CEO.
The client responded positively to the work, with immediate short-term actions implemented to address identified quick wins. The recommendation for a senior-level coordinating function was also accepted as an essential part of the way forward.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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