Springer Nature.
001
Introduction
Client
Springer Nature.
Industry
Publishing
Marketing Discipline
Brand Development
Pimento were tasked with the launch of Springer Nature’s new submission and peer review platform which seeks to make the approval process for authors, editors and reviewers more intuitive, easier and convenient.
001
Introduction
Client
Springer Nature.
Industry
Publishing
Marketing Discipline
Brand Development
Pimento were tasked with the launch of Springer Nature’s new submission and peer review platform which seeks to make the approval process for authors, editors and reviewers more intuitive, easier and convenient.
002
Challenges
Other major publishers had tried to launch similar, but failed – so there was considerable market cynicism to deal with.
There was no choice to be made in using this new platform – use was to be mandated for publishing in specific journals once they made the switch
There was significant resistance to change – although the current systems we were replacing had major flaws, users were familiar and comfortable with them through habitual usage. Since the review system was the central operating system of the publishing process – its spinal cord – it affected all departments across the business and all external partners and contributors. Multiple stakeholders and numerous users and influencers needed to be brought on board to a system that represented major change
002
Challenges
Other major publishers had tried to launch similar, but failed – so there was considerable market cynicism to deal with.
There was no choice to be made in using this new platform – use was to be mandated for publishing in specific journals once they made the switch
There was significant resistance to change – although the current systems we were replacing had major flaws, users were familiar and comfortable with them through habitual usage. Since the review system was the central operating system of the publishing process – its spinal cord – it affected all departments across the business and all external partners and contributors. Multiple stakeholders and numerous users and influencers needed to be brought on board to a system that represented major change
003
Approach
A tailored group of six Pimento Members were hand-picked to work on the the end-to-end launch project of their new proprietary submissions and peer review system.
This team included a mix of senior experienced consultants and entrepreneurs with fresh insight.
003
Approach
A tailored group of six Pimento Members were hand-picked to work on the the end-to-end launch project of their new proprietary submissions and peer review system.
This team included a mix of senior experienced consultants and entrepreneurs with fresh insight.
004
Results
As a succinct team, over a period of 4 months, the Pimento team delivered a comprehensive go-to-market project.
This involved strategy, product positioning, branding, design and communication plan, to manage the launch and post launch activities of their new digital product.
004
Results
As a succinct team, over a period of 4 months, the Pimento team delivered a comprehensive go-to-market project.
This involved strategy, product positioning, branding, design and communication plan, to manage the launch and post launch activities of their new digital product.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick