Top Golf.
001
Introduction
Client
Top Golf.
Industry
Sport
Marketing Discipline
Market Research
Pimento helps Topgolf develop a global franchise model for international growth.
Topgolf is a US-owned sports entertainment business with multiple revenue streams and an international presence. As the business looked to expand into new markets, Pimento was appointed by Topgolf International to support the development of its franchise model and identify how it could deliver the greatest value to franchise partners.
001
Introduction
Client
Top Golf.
Industry
Sport
Marketing Discipline
Market Research
Pimento helps Topgolf develop a global franchise model for international growth.
Topgolf is a US-owned sports entertainment business with multiple revenue streams and an international presence. As the business looked to expand into new markets, Pimento was appointed by Topgolf International to support the development of its franchise model and identify how it could deliver the greatest value to franchise partners.
002
Challenges
How do you build a franchise model capable of supporting global expansion?
Topgolf International was created to expand the Topgolf footprint outside the US through the sale of franchises in key international markets.
To support this growth, the business needed to understand global franchise best practice and determine where Topgolf International could add the most value to its franchise partners.
002
Challenges
How do you build a franchise model capable of supporting global expansion?
Topgolf International was created to expand the Topgolf footprint outside the US through the sale of franchises in key international markets.
To support this growth, the business needed to understand global franchise best practice and determine where Topgolf International could add the most value to its franchise partners.
003
Approach
Using global franchise research to create a framework for international marketing.
Pimento conducted research into global franchise models to identify best practice and establish how Topgolf International could best support its growing franchise network.
The research led to the creation of a Global Marketing Playbook and the development of a brief for a dedicated franchise portal.
Pimento also mentored Topgolf’s newly appointed Director of International Marketing and subsequently supported the business with an agency partner search and selection process for a new venue in Scotland.
003
Approach
Using global franchise research to create a framework for international marketing.
Pimento conducted research into global franchise models to identify best practice and establish how Topgolf International could best support its growing franchise network.
The research led to the creation of a Global Marketing Playbook and the development of a brief for a dedicated franchise portal.
Pimento also mentored Topgolf’s newly appointed Director of International Marketing and subsequently supported the business with an agency partner search and selection process for a new venue in Scotland.
004
Results
A new marketing framework to support Topgolf’s international franchise model.
The project resulted in the development of a Global Marketing Playbook and a brief for a franchise portal, providing Topgolf International with a framework to support its franchise partners as the business expanded into new markets.
004
Results
A new marketing framework to support Topgolf’s international franchise model.
The project resulted in the development of a Global Marketing Playbook and a brief for a franchise portal, providing Topgolf International with a framework to support its franchise partners as the business expanded into new markets.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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