Oak & Fort.
001
Introduction
Client
Oak & Fort.
Industry
Fashion & Beauty
Marketing Discipline
Digital Marketing
DAC Group helps OAK + FORT turn paid digital advertising into a new engine for growth.
Canadian fashion brand OAK + FORT had built its growth largely through organic activity, word of mouth and repeat customers. In 2019, Pimento member DAC Group was engaged to develop the brand’s first major paid digital advertising strategy, using digital channels to reach new customers while supporting e-commerce and new store launches across North America.
001
Introduction
Client
Oak & Fort.
Industry
Fashion & Beauty
Marketing Discipline
Digital Marketing
DAC Group helps OAK + FORT turn paid digital advertising into a new engine for growth.
Canadian fashion brand OAK + FORT had built its growth largely through organic activity, word of mouth and repeat customers. In 2019, Pimento member DAC Group was engaged to develop the brand’s first major paid digital advertising strategy, using digital channels to reach new customers while supporting e-commerce and new store launches across North America.
002
Challenges
How do you turn a strong organic following into scalable new customer acquisition?
Despite having an established social media following, OAK + FORT had not yet invested significantly in paid digital campaigns. E-commerce growth was primarily driven by existing customers, creating a need to reach new audiences and support both online and in-store sales.
The strategy also needed to support new store openings across the US and Canada while providing a way to measure how digital activity influenced both e-commerce and physical retail purchases.
002
Challenges
How do you turn a strong organic following into scalable new customer acquisition?
Despite having an established social media following, OAK + FORT had not yet invested significantly in paid digital campaigns. E-commerce growth was primarily driven by existing customers, creating a need to reach new audiences and support both online and in-store sales.
The strategy also needed to support new store openings across the US and Canada while providing a way to measure how digital activity influenced both e-commerce and physical retail purchases.
003
Approach
Building a targeted digital strategy around new customers, local markets and measurable sales.
DAC Group developed an Enterprise-to-Local strategy that allowed campaigns to be optimised according to geographic performance. Facebook and Instagram advertising targeted new customers using lookalike audiences while excluding existing customers, with carousel advertising used to showcase OAK + FORT’s products and brand.
Dedicated campaigns supported store openings and major sales events through Facebook event pages and custom landing pages. Facebook’s offline conversions API was also integrated with point-of-sale customer data to connect digital advertising with in-store purchases and provide a clearer view of campaign performance.
Alongside paid media, DAC Group audited OAK + FORT’s email marketing activity and recommended improvements to personalisation, content and testing to increase engagement and conversions.
003
Approach
Building a targeted digital strategy around new customers, local markets and measurable sales.
DAC Group developed an Enterprise-to-Local strategy that allowed campaigns to be optimised according to geographic performance. Facebook and Instagram advertising targeted new customers using lookalike audiences while excluding existing customers, with carousel advertising used to showcase OAK + FORT’s products and brand.
Dedicated campaigns supported store openings and major sales events through Facebook event pages and custom landing pages. Facebook’s offline conversions API was also integrated with point-of-sale customer data to connect digital advertising with in-store purchases and provide a clearer view of campaign performance.
Alongside paid media, DAC Group audited OAK + FORT’s email marketing activity and recommended improvements to personalisation, content and testing to increase engagement and conversions.
004
Results
$4.3 million in attributed revenue from Facebook campaigns.
Within the first 90 days, the strategy generated a 10:1 return on ad spend.
During the latter half of the year, Facebook campaigns were attributed with $4.3 million in revenue from 39,000 sales. In the Montreal market specifically, ROAS increased by 150% within the first 60 days.
004
Results
$4.3 million in attributed revenue from Facebook campaigns.
Within the first 90 days, the strategy generated a 10:1 return on ad spend.
During the latter half of the year, Facebook campaigns were attributed with $4.3 million in revenue from 39,000 sales. In the Montreal market specifically, ROAS increased by 150% within the first 60 days.
More projects.
Dive into our project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
Contact