Blake Mill
001
Introduction
Client
Blake Mill
Industry
Fashion & Beauty
Marketing Discipline
Digital Marketing
Helping Blake Mill grow online sales through a fully integrated digital marketing strategy.
Blake Mill is a heritage British fashion brand renowned for its quality craftsmanship. When Teylu partnered with the business in September 2024, its digital marketing activity was fragmented and underperforming. Over an 18-month period, Teylu developed an integrated strategy across CRO, email marketing, paid media and SEO, helping the business navigate a major restructure and significant reductions in marketing spend.
001
Introduction
Client
Blake Mill
Industry
Fashion & Beauty
Marketing Discipline
Digital Marketing
Helping Blake Mill grow online sales through a fully integrated digital marketing strategy.
Blake Mill is a heritage British fashion brand renowned for its quality craftsmanship. When Teylu partnered with the business in September 2024, its digital marketing activity was fragmented and underperforming. Over an 18-month period, Teylu developed an integrated strategy across CRO, email marketing, paid media and SEO, helping the business navigate a major restructure and significant reductions in marketing spend.
002
Challenges
How do you drive growth when marketing budgets are cut by 75%?
Blake Mill's digital marketing lacked a coordinated strategy. Paid advertising had limited audience segmentation and testing, email marketing relied on occasional campaigns with no automation or lifecycle strategy, organic search visibility was declining, and the website's conversion rate meant much of its paid traffic was leaving without making a purchase.
Following a business restructure in January 2025, marketing spend was reduced by 60% and advertising budgets by 75%, creating the challenge of delivering stronger commercial performance with significantly fewer resources.
002
Challenges
How do you drive growth when marketing budgets are cut by 75%?
Blake Mill's digital marketing lacked a coordinated strategy. Paid advertising had limited audience segmentation and testing, email marketing relied on occasional campaigns with no automation or lifecycle strategy, organic search visibility was declining, and the website's conversion rate meant much of its paid traffic was leaving without making a purchase.
Following a business restructure in January 2025, marketing spend was reduced by 60% and advertising budgets by 75%, creating the challenge of delivering stronger commercial performance with significantly fewer resources.
003
Approach
Building an integrated marketing strategy where every channel worked together.
Teylu became an extension of Blake Mill's marketing team, developing an integrated growth strategy across conversion rate optimisation (CRO), website optimisation, Klaviyo email marketing, Google Ads, Meta Ads and SEO.
Rather than managing each channel independently, the strategy connected every activity. CRO improved website performance across all traffic sources, email marketing increased customer lifetime value through automated lifecycle journeys, paid media focused on efficient customer acquisition, and SEO strengthened long-term organic visibility.
The programme included website conversion audits and A/B testing, lifecycle email automations, optimised Google Ads campaigns, full-funnel Meta advertising and technical SEO improvements supported by a content strategy targeting high-intent commercial keywords.
003
Approach
Building an integrated marketing strategy where every channel worked together.
Teylu became an extension of Blake Mill's marketing team, developing an integrated growth strategy across conversion rate optimisation (CRO), website optimisation, Klaviyo email marketing, Google Ads, Meta Ads and SEO.
Rather than managing each channel independently, the strategy connected every activity. CRO improved website performance across all traffic sources, email marketing increased customer lifetime value through automated lifecycle journeys, paid media focused on efficient customer acquisition, and SEO strengthened long-term organic visibility.
The programme included website conversion audits and A/B testing, lifecycle email automations, optimised Google Ads campaigns, full-funnel Meta advertising and technical SEO improvements supported by a content strategy targeting high-intent commercial keywords.
004
Results
£972K in attributed revenue and a 17:1 return on marketing investment.
The integrated programme generated £972K in Teylu-attributed revenue from a total investment of £97K, delivering a 17:1 return on marketing investment.
Total gross sales during the partnership reached £1.43M, with £741K in calendar year sales during 2025. Email marketing delivered the highest return, generating £425K in revenue from £13.7K investment for a 31:1 ROI. Conversion rate optimisation increased website conversion rates by 63% above the previous 24-month baseline, generating £295K in incremental revenue. Organic sessions increased by 28%, while organic revenue grew by 43%, demonstrating strong performance despite a 75% reduction in advertising budgets.
004
Results
£972K in attributed revenue and a 17:1 return on marketing investment.
The integrated programme generated £972K in Teylu-attributed revenue from a total investment of £97K, delivering a 17:1 return on marketing investment.
Total gross sales during the partnership reached £1.43M, with £741K in calendar year sales during 2025. Email marketing delivered the highest return, generating £425K in revenue from £13.7K investment for a 31:1 ROI. Conversion rate optimisation increased website conversion rates by 63% above the previous 24-month baseline, generating £295K in incremental revenue. Organic sessions increased by 28%, while organic revenue grew by 43%, demonstrating strong performance despite a 75% reduction in advertising budgets.
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Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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