Cawston Press.
001
Introduction
Client
Cawston Press.
Industry
Retail
Marketing Discipline
Advertising
Pimento Member Agency Mostly Media is proud to recount their strategic involvement in elevating brand visibility and amplifying sales for a distinguished client in 2021.
Tasked with the ambitious goal of enhancing brand recognition across the UK, their team embarked on an inventive out-of-home (OOH) advertising campaign that spanned an eclectic mix of formats and locations.
001
Introduction
Client
Cawston Press.
Industry
Retail
Marketing Discipline
Advertising
Pimento Member Agency Mostly Media is proud to recount their strategic involvement in elevating brand visibility and amplifying sales for a distinguished client in 2021.
Tasked with the ambitious goal of enhancing brand recognition across the UK, their team embarked on an inventive out-of-home (OOH) advertising campaign that spanned an eclectic mix of formats and locations.
002
Challenges
The core objective laid before Mostly Media was twofold: significantly boost brand awareness and drive a marked increase in sales figures.
To achieve these aims, a multifaceted OOH campaign was envisioned, one that would need to creatively leverage a variety of advertising formats and environments, including roadside billboards, public transport advertisements, underground stations and select premier locations, to make a memorable impact.
002
Challenges
The core objective laid before Mostly Media was twofold: significantly boost brand awareness and drive a marked increase in sales figures.
To achieve these aims, a multifaceted OOH campaign was envisioned, one that would need to creatively leverage a variety of advertising formats and environments, including roadside billboards, public transport advertisements, underground stations and select premier locations, to make a memorable impact.
003
Approach
Mostly Media’s strategy was to deploy an extensive OOH advertising campaign, meticulously planned to ensure maximum exposure across a diverse range of high-traffic venues.
The campaign creatively utilised roadside billboards, public transport ads, underground station displays, and strategically chosen high-impact sites, known as ‘Hero sites’, to captivate a broad audience.
Each chosen format and location was integral to weaving a consistent and compelling narrative that resonated with the public and magnified the brand’s presence in the everyday lives of potential customers.
003
Approach
Mostly Media’s strategy was to deploy an extensive OOH advertising campaign, meticulously planned to ensure maximum exposure across a diverse range of high-traffic venues.
The campaign creatively utilised roadside billboards, public transport ads, underground station displays, and strategically chosen high-impact sites, known as ‘Hero sites’, to captivate a broad audience.
Each chosen format and location was integral to weaving a consistent and compelling narrative that resonated with the public and magnified the brand’s presence in the everyday lives of potential customers.
004
Results
The campaign orchestrated by Mostly Media achieved remarkable results, generating a significant uplift in brand awareness and a surge in sales.
This success was not only felt in the immediate commercial gains for the brand but also recognised within the industry, as the campaign was honoured as a finalist in the prestigious 2022 Drum Out Of Home Awards. This accolade underscored the campaign’s innovative approach and its effectiveness in achieving the set objectives.
004
Results
The campaign orchestrated by Mostly Media achieved remarkable results, generating a significant uplift in brand awareness and a surge in sales.
This success was not only felt in the immediate commercial gains for the brand but also recognised within the industry, as the campaign was honoured as a finalist in the prestigious 2022 Drum Out Of Home Awards. This accolade underscored the campaign’s innovative approach and its effectiveness in achieving the set objectives.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick