Aviva.
001
Introduction
Client
Aviva.
Industry
Healthcare
Marketing Discipline
Brand Development
From Rebranding to Brand Living
Following the successful rebranding of Norwich Union to Aviva, Pimento were invited to work with Aviva Healthcare.
001
Introduction
Client
Aviva.
Industry
Healthcare
Marketing Discipline
Brand Development
From Rebranding to Brand Living
Following the successful rebranding of Norwich Union to Aviva, Pimento were invited to work with Aviva Healthcare.
002
Challenges
Whilst Aviva had been successful in driving high levels of brand awareness through its advertising, the campaigns haven’t driven affinity or familiarity for the individual lines of business, particularly Health.
002
Challenges
Whilst Aviva had been successful in driving high levels of brand awareness through its advertising, the campaigns haven’t driven affinity or familiarity for the individual lines of business, particularly Health.
003
Approach
Aviva Health set about redefining the ways in which it communicated with its customers, embracing social media and digital channels whist simultaneously rebranding and improving brand education within.
003
Approach
Aviva Health set about redefining the ways in which it communicated with its customers, embracing social media and digital channels whist simultaneously rebranding and improving brand education within.
004
Results
Pimento wrote, managed and delivered a series of brand workshops and conferences setting out the vision for the brand and the business to ensure that all staff delivered on the new brand promise – Viva Aviva
004
Results
Pimento wrote, managed and delivered a series of brand workshops and conferences setting out the vision for the brand and the business to ensure that all staff delivered on the new brand promise – Viva Aviva
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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