Better Health Insurance Advice
001
Introduction
Client
Better Health Insurance Advice
Industry
Insurance
Marketing Discipline
Brand Positioning
Vitality owned specialist health insurance broker Insure Your Health appointed a bespoke Pimento team to build and execute a total rebrand, and develop and deliver their first ever marketing campaign.
The project included the design and delivery of a fully integrated marketing strategy, with critical stakeholder and board buy-in.
001
Introduction
Client
Better Health Insurance Advice
Industry
Insurance
Marketing Discipline
Brand Positioning
Vitality owned specialist health insurance broker Insure Your Health appointed a bespoke Pimento team to build and execute a total rebrand, and develop and deliver their first ever marketing campaign.
The project included the design and delivery of a fully integrated marketing strategy, with critical stakeholder and board buy-in.
002
Challenges
Rebranding from ‘Insure Your Health’ to ‘Better Health Insurance Advice’ reflected the new brand positioning, customer focus and the tailored advice offered by these specialist brokers.
Resourced through an acting Pimento CMO and HOM, plus a hand-picked team drawn from the Pimento network, the project included development of a new brand identity, values and tone of voice – in parallel with delivery of a new website and an extended customer proposition.
002
Challenges
Rebranding from ‘Insure Your Health’ to ‘Better Health Insurance Advice’ reflected the new brand positioning, customer focus and the tailored advice offered by these specialist brokers.
Resourced through an acting Pimento CMO and HOM, plus a hand-picked team drawn from the Pimento network, the project included development of a new brand identity, values and tone of voice – in parallel with delivery of a new website and an extended customer proposition.
003
Approach
This was a multi-faceted project with a scope spanning from research, all the way to rollout.
Rebrand deliverables included: customer & prospect research; content strategy development & execution; website build & management; customer contact strategy; marketing automation; photography, video production; blog; PR; PPC; social media; prospect email campaigns; copywriting; thought leadership/white papers; plus a newly branded office and brand engagement events for the team.
003
Approach
This was a multi-faceted project with a scope spanning from research, all the way to rollout.
Rebrand deliverables included: customer & prospect research; content strategy development & execution; website build & management; customer contact strategy; marketing automation; photography, video production; blog; PR; PPC; social media; prospect email campaigns; copywriting; thought leadership/white papers; plus a newly branded office and brand engagement events for the team.
004
Results
Results proved the case for test & learn marketing campaigns to generate higher quality leads:
248% increase in traffic
170% increase in leads
22% reduction in cost per lead
“Put simply, Pimento do what they say they do. They’re a very professional, commercially aware business that help you formulate plans/decisions, and then waste no time in finding shortlists of quality firms from their network to fulfil whatever aspect or element of Marketing input that is required. I will continue to use Pimento and am very happy to recommend others to do so.”
Managing Director, Better Health Insurance Advice
004
Results
Results proved the case for test & learn marketing campaigns to generate higher quality leads:
248% increase in traffic
170% increase in leads
22% reduction in cost per lead
“Put simply, Pimento do what they say they do. They’re a very professional, commercially aware business that help you formulate plans/decisions, and then waste no time in finding shortlists of quality firms from their network to fulfil whatever aspect or element of Marketing input that is required. I will continue to use Pimento and am very happy to recommend others to do so.”
Managing Director, Better Health Insurance Advice
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick