Officeworks.
001
Introduction
Client
Officeworks.
Industry
Retail
Marketing Discipline
SEO
StudioHawk helps Officeworks transform SEO performance through a major technological shift.
Officeworks, one of Australia’s leading retailers, partnered with Pimento member StudioHawk to improve the SEO performance of its website. With the business preparing to migrate its website to ReactJS, StudioHawk was tasked with protecting organic performance through the transition while working towards an ambitious target of increasing organic revenue by 8% within 12 months.
001
Introduction
Client
Officeworks.
Industry
Retail
Marketing Discipline
SEO
StudioHawk helps Officeworks transform SEO performance through a major technological shift.
Officeworks, one of Australia’s leading retailers, partnered with Pimento member StudioHawk to improve the SEO performance of its website. With the business preparing to migrate its website to ReactJS, StudioHawk was tasked with protecting organic performance through the transition while working towards an ambitious target of increasing organic revenue by 8% within 12 months.
002
Challenges
How do you protect organic performance through a major website migration – and grow it at the same time?
Officeworks was preparing to implement a major technological shift to ReactJS, creating a risk of significant organic traffic loss if the migration was not handled correctly.
Alongside protecting existing performance, StudioHawk needed to increase organic revenue, help Officeworks’ digital team restructure content around SEO best practice and demonstrate the importance of SEO to the company’s executive team.
002
Challenges
How do you protect organic performance through a major website migration – and grow it at the same time?
Officeworks was preparing to implement a major technological shift to ReactJS, creating a risk of significant organic traffic loss if the migration was not handled correctly.
Alongside protecting existing performance, StudioHawk needed to increase organic revenue, help Officeworks’ digital team restructure content around SEO best practice and demonstrate the importance of SEO to the company’s executive team.
003
Approach
Combining technical SEO expertise with content strategy and internal education.
StudioHawk provided technical SEO support throughout the ReactJS migration, including ensuring JavaScript was pre-rendered to protect the website’s organic visibility during the transition.
The agency also developed comprehensive buying and brand guides, supported by frameworks and templates that enabled the Officeworks team to roll out SEO-focused content consistently.
Alongside the technical and content work, StudioHawk educated Officeworks’ internal digital teams on SEO strategy and implementation. The agency also recommended and supported the implementation of payment options including Zip and Afterpay to improve the customer experience and conversion rates.
003
Approach
Combining technical SEO expertise with content strategy and internal education.
StudioHawk provided technical SEO support throughout the ReactJS migration, including ensuring JavaScript was pre-rendered to protect the website’s organic visibility during the transition.
The agency also developed comprehensive buying and brand guides, supported by frameworks and templates that enabled the Officeworks team to roll out SEO-focused content consistently.
Alongside the technical and content work, StudioHawk educated Officeworks’ internal digital teams on SEO strategy and implementation. The agency also recommended and supported the implementation of payment options including Zip and Afterpay to improve the customer experience and conversion rates.
004
Results
29% growth in organic revenue against an 8% target.
StudioHawk exceeded Officeworks’ original target of 8% organic revenue growth within 12 months, delivering a 29% increase.
The partnership also generated significant year-on-year organic traffic growth, strengthened collaboration with Officeworks’ executive team and improved the internal digital team’s understanding of SEO strategy and implementation.
Following the project, StudioHawk remained Officeworks’ SEO agency of choice, continuing the partnership beyond the initial engagement.
004
Results
29% growth in organic revenue against an 8% target.
StudioHawk exceeded Officeworks’ original target of 8% organic revenue growth within 12 months, delivering a 29% increase.
The partnership also generated significant year-on-year organic traffic growth, strengthened collaboration with Officeworks’ executive team and improved the internal digital team’s understanding of SEO strategy and implementation.
Following the project, StudioHawk remained Officeworks’ SEO agency of choice, continuing the partnership beyond the initial engagement.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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