Norwich City Football Club.
001
Introduction
Client
Norwich City Football Club.
Industry
Sport
Marketing Discipline
Brand Development
SomeOne™, a Pimento Member Agency, were commissioned to revamp the club’s visual and verbal identity.
They took on the challenge to reimagine every aspect of Norwich City FC’s BrandWorld, spanning from print to digital mediums and from home appearances to away matches.
001
Introduction
Client
Norwich City Football Club.
Industry
Sport
Marketing Discipline
Brand Development
SomeOne™, a Pimento Member Agency, were commissioned to revamp the club’s visual and verbal identity.
They took on the challenge to reimagine every aspect of Norwich City FC’s BrandWorld, spanning from print to digital mediums and from home appearances to away matches.
002
Challenges
The directive was to create a branding system that was not only visually striking but also rich in meaning and narrative.
This system needed to resonate across all touchpoints, ensuring a coherent and impactful brand presence that paid tribute to the rich history and industry of Norwich and its environs, notably its weaving heritage.
002
Challenges
The directive was to create a branding system that was not only visually striking but also rich in meaning and narrative.
This system needed to resonate across all touchpoints, ensuring a coherent and impactful brand presence that paid tribute to the rich history and industry of Norwich and its environs, notably its weaving heritage.
003
Approach
Drawing inspiration from the historical influx of ‘The Strangers’ in the 16th century — skilled weavers from the low countries — SomeOne™ crafted a digital tapestry concept.
This innovative approach modernises the traditional weaving techniques, allowing for a branding solution that adapts from grand stadium graphics to instant goal updates on mobile devices seamlessly.
A bespoke typeface, influenced by the art of weaving, was developed in partnership with Colophon Foundry. This typeface variation caters to diverse branding needs, from commanding attention to displaying refined elegance. It’s set in various two-tone colourways, offering the in-house design team a versatile and user-friendly typographic tool.
Notably, this initiative also introduced the opportunity for the club to feature this bespoke font on the back of shirts during friendlies and cup competitions, a first for the club, enhancing fan engagement through personalised replica kits for the 2022/23 season.
003
Approach
Drawing inspiration from the historical influx of ‘The Strangers’ in the 16th century — skilled weavers from the low countries — SomeOne™ crafted a digital tapestry concept.
This innovative approach modernises the traditional weaving techniques, allowing for a branding solution that adapts from grand stadium graphics to instant goal updates on mobile devices seamlessly.
A bespoke typeface, influenced by the art of weaving, was developed in partnership with Colophon Foundry. This typeface variation caters to diverse branding needs, from commanding attention to displaying refined elegance. It’s set in various two-tone colourways, offering the in-house design team a versatile and user-friendly typographic tool.
Notably, this initiative also introduced the opportunity for the club to feature this bespoke font on the back of shirts during friendlies and cup competitions, a first for the club, enhancing fan engagement through personalised replica kits for the 2022/23 season.
004
Results
The reimagined crest and comprehensive BrandWorld received overwhelming acclaim, with Gavin Beard, Head of Marketing at NCFC, praising SomeOne™ for its exceptional work across all fronts.
The reveal of the updated crest alone garnered 89% positive sentiment from an impressive 78 million potential impressions, a testament to the thoughtful and resonant brand evolution led by SomeOne™.
This successful roll-out has not only solidified Norwich City FC’s identity but also set a precedent for branding within the sports industry.
004
Results
The reimagined crest and comprehensive BrandWorld received overwhelming acclaim, with Gavin Beard, Head of Marketing at NCFC, praising SomeOne™ for its exceptional work across all fronts.
The reveal of the updated crest alone garnered 89% positive sentiment from an impressive 78 million potential impressions, a testament to the thoughtful and resonant brand evolution led by SomeOne™.
This successful roll-out has not only solidified Norwich City FC’s identity but also set a precedent for branding within the sports industry.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick