David Lloyd.
001
Introduction
Client
David Lloyd.
Industry
Leisure
Marketing Discipline
Content
Helping David Lloyd Clubs strengthen member engagement through content.
David Lloyd Clubs wanted to increase engagement with its members through a content-driven blog that would provide added value while driving more traffic and interaction. DAC Group was appointed to develop and deliver a content strategy centred around health, wellbeing and lifestyle.
001
Introduction
Client
David Lloyd.
Industry
Leisure
Marketing Discipline
Content
Helping David Lloyd Clubs strengthen member engagement through content.
David Lloyd Clubs wanted to increase engagement with its members through a content-driven blog that would provide added value while driving more traffic and interaction. DAC Group was appointed to develop and deliver a content strategy centred around health, wellbeing and lifestyle.
002
Challenges
How do you create content that keeps members engaged beyond the gym?
Operating in a highly competitive fitness market, David Lloyd Clubs wanted to create engaging content that would resonate with existing members, encourage repeat visits to its blog and reinforce member loyalty through useful, health-focused content.
002
Challenges
How do you create content that keeps members engaged beyond the gym?
Operating in a highly competitive fitness market, David Lloyd Clubs wanted to create engaging content that would resonate with existing members, encourage repeat visits to its blog and reinforce member loyalty through useful, health-focused content.
003
Approach
Using engaging lifestyle content to build stronger connections with members.
DAC Group developed a content strategy focused on the interests and lifestyles of David Lloyd members. Working with celebrity chef Theo Michaels, the agency scripted, filmed and produced a series of recipe videos promoting quick and healthy meals.
The campaign extended beyond video production, with each recipe supported by a dedicated blog post featuring narrated videos, high-quality photography and step-by-step recipes. Short-form versions of the content were also created for Facebook and promoted through a combination of organic and paid social media activity to maximise reach and engagement.
003
Approach
Using engaging lifestyle content to build stronger connections with members.
DAC Group developed a content strategy focused on the interests and lifestyles of David Lloyd members. Working with celebrity chef Theo Michaels, the agency scripted, filmed and produced a series of recipe videos promoting quick and healthy meals.
The campaign extended beyond video production, with each recipe supported by a dedicated blog post featuring narrated videos, high-quality photography and step-by-step recipes. Short-form versions of the content were also created for Facebook and promoted through a combination of organic and paid social media activity to maximise reach and engagement.
004
Results
A content campaign that increased engagement across blog and social channels.
The campaign generated more than 50,000 completed video views, over 1,300 blog sessions and more than 500 Facebook interactions, demonstrating increased engagement with David Lloyd Clubs' health and lifestyle content.
004
Results
A content campaign that increased engagement across blog and social channels.
The campaign generated more than 50,000 completed video views, over 1,300 blog sessions and more than 500 Facebook interactions, demonstrating increased engagement with David Lloyd Clubs' health and lifestyle content.
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Reach out to our team to learn more about how we could help your brand or agency today.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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