NetJets.
001
Introduction
Client
NetJets.
Industry
Luxury
Marketing Discipline
Digital Marketing
DAC Group helps NetJets reach a highly elusive ultra-high-net-worth audience.
NetJets appointed Pimento member DAC Group to develop a digital marketing strategy focused on reaching ultra-high-net-worth individuals across Europe, the Middle East and Africa. The objective was to optimise the brand’s digital channels to engage this difficult-to-reach audience more effectively while improving lead generation and marketing performance.
001
Introduction
Client
NetJets.
Industry
Luxury
Marketing Discipline
Digital Marketing
DAC Group helps NetJets reach a highly elusive ultra-high-net-worth audience.
NetJets appointed Pimento member DAC Group to develop a digital marketing strategy focused on reaching ultra-high-net-worth individuals across Europe, the Middle East and Africa. The objective was to optimise the brand’s digital channels to engage this difficult-to-reach audience more effectively while improving lead generation and marketing performance.
002
Challenges
How do you reach ultra-high-net-worth individuals and prove the value of your marketing investment?
NetJets faced challenges both in reaching its target audience and measuring the impact of its marketing activity. Traditional digital marketing approaches were delivering underperforming KPIs alongside rising costs.
DAC Group needed to reconsider how budgets were allocated across different markets and channels to improve lead conversion while strengthening NetJets’ presence in growing markets.
002
Challenges
How do you reach ultra-high-net-worth individuals and prove the value of your marketing investment?
NetJets faced challenges both in reaching its target audience and measuring the impact of its marketing activity. Traditional digital marketing approaches were delivering underperforming KPIs alongside rising costs.
DAC Group needed to reconsider how budgets were allocated across different markets and channels to improve lead conversion while strengthening NetJets’ presence in growing markets.
003
Approach
Building a digital-first omnichannel strategy around data, audience insight and sales performance.
DAC Group began by refining web analytics and data tracking to provide a clearer understanding of performance. Detailed audience analysis was then used to optimise the digital marketing mix, including greater emphasis on social channels.
A micro-moment strategy targeted ultra-high-net-worth audiences in relevant environments, including private airports and luxury events, while existing paid media channels were refined and new opportunities explored to improve media efficiency.
DAC Group also developed an SEO and content strategy to educate prospective customers throughout the purchase journey. Crucially, sales data was connected with media reporting, allowing marketing performance to be more closely aligned with actual sales outcomes.
003
Approach
Building a digital-first omnichannel strategy around data, audience insight and sales performance.
DAC Group began by refining web analytics and data tracking to provide a clearer understanding of performance. Detailed audience analysis was then used to optimise the digital marketing mix, including greater emphasis on social channels.
A micro-moment strategy targeted ultra-high-net-worth audiences in relevant environments, including private airports and luxury events, while existing paid media channels were refined and new opportunities explored to improve media efficiency.
DAC Group also developed an SEO and content strategy to educate prospective customers throughout the purchase journey. Crucially, sales data was connected with media reporting, allowing marketing performance to be more closely aligned with actual sales outcomes.
004
Results
118% higher engagement while reducing cost per lead by 48%.
The strategy delivered a 118% increase in user engagement and a 74% increase in brand searches, while cost per lead fell by 48% without increasing the budget.
Improved CRM integration also provided greater insight into customer education and barriers to conversion, while tailored social media activity demonstrated the channel’s effectiveness in generating leads for NetJets.
004
Results
118% higher engagement while reducing cost per lead by 48%.
The strategy delivered a 118% increase in user engagement and a 74% increase in brand searches, while cost per lead fell by 48% without increasing the budget.
Improved CRM integration also provided greater insight into customer education and barriers to conversion, while tailored social media activity demonstrated the channel’s effectiveness in generating leads for NetJets.
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Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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