KFC.
001
Introduction
Client
KFC.
Industry
Retail
Marketing Discipline
Events
The Park was tasked with an exhilarating project for KFC’s youth employability initiative, Hatch, aimed at offering young individuals equitable opportunities to jumpstart their careers.
The challenge was to transform this vision into a tangible experience that would resonate with and empower the youth, aptly named The Kentucky Club.
001
Introduction
Client
KFC.
Industry
Retail
Marketing Discipline
Events
The Park was tasked with an exhilarating project for KFC’s youth employability initiative, Hatch, aimed at offering young individuals equitable opportunities to jumpstart their careers.
The challenge was to transform this vision into a tangible experience that would resonate with and empower the youth, aptly named The Kentucky Club.
002
Challenges
KFC aimed to broaden the impact of their Hatch initiative by creating a platform that not only raised awareness about youth employability but also actively engaged young people from diverse backgrounds.
The objective was to create an event that would provide valuable learning experiences and foster skills development, ensuring participants felt better prepared for the workplace.
002
Challenges
KFC aimed to broaden the impact of their Hatch initiative by creating a platform that not only raised awareness about youth employability but also actively engaged young people from diverse backgrounds.
The objective was to create an event that would provide valuable learning experiences and foster skills development, ensuring participants felt better prepared for the workplace.
003
Approach
The Park conceptualised and launched The Kentucky Club as a dynamic, one-day event held in Birmingham, designed as an exclusive yet inclusive members’ club for young people.
The venue offered a series of empowering talks and workshops, alongside opportunities for speed mentoring and interactions with key partner organisations. Complementary customised merchandise and engaging activities were also provided to enhance the experience. This multifaceted approach aimed to inspire, educate and prepare attendees for their first job opportunities, all within a supportive and enjoyable environment.
003
Approach
The Park conceptualised and launched The Kentucky Club as a dynamic, one-day event held in Birmingham, designed as an exclusive yet inclusive members’ club for young people.
The venue offered a series of empowering talks and workshops, alongside opportunities for speed mentoring and interactions with key partner organisations. Complementary customised merchandise and engaging activities were also provided to enhance the experience. This multifaceted approach aimed to inspire, educate and prepare attendees for their first job opportunities, all within a supportive and enjoyable environment.
004
Results
The Kentucky Club was a resounding success:
100% of attendees reported enjoyment and expressed interest in future events.
74% of participants acquired new skills from the event.
81% left feeling more equipped and confident about entering the job market.
Feedback from attendees and stakeholders, including Shaffra Gray – Read, Senior Reputation Manager at KFC UK & Ireland, highlighted the joy and engagement of the young people, as well as the meticulous planning that placed their needs at the forefront of the event.
004
Results
The Kentucky Club was a resounding success:
100% of attendees reported enjoyment and expressed interest in future events.
74% of participants acquired new skills from the event.
81% left feeling more equipped and confident about entering the job market.
Feedback from attendees and stakeholders, including Shaffra Gray – Read, Senior Reputation Manager at KFC UK & Ireland, highlighted the joy and engagement of the young people, as well as the meticulous planning that placed their needs at the forefront of the event.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick