Center Parcs.
001
Introduction
Client
Center Parcs.
Industry
Leisure
Marketing Discipline
Brand Activation
DAC Group was tasked with spearheading the digital launch of Center Parcs’ new village in Longford Forest, Ireland, marking a significant territorial expansion for the brand.
First impressions matter. This project saw the very first introduction of Center Parcs to an Irish audience, making it absolutely crucial for its rollout to be well-planned and expertly executed.
001
Introduction
Client
Center Parcs.
Industry
Leisure
Marketing Discipline
Brand Activation
DAC Group was tasked with spearheading the digital launch of Center Parcs’ new village in Longford Forest, Ireland, marking a significant territorial expansion for the brand.
First impressions matter. This project saw the very first introduction of Center Parcs to an Irish audience, making it absolutely crucial for its rollout to be well-planned and expertly executed.
002
Challenges
Center Parcs faced the formidable task of introducing their new Irish village to the market, requiring a robust digital strategy to capitalise on the natural interest and establish the brand within a new audience demographic.
DAC Group needed to create and deliver a comprehensive strategy that would cover all the digital aspects of the Longford Forest expansion, and align with the wider Center Parcs brand.
002
Challenges
Center Parcs faced the formidable task of introducing their new Irish village to the market, requiring a robust digital strategy to capitalise on the natural interest and establish the brand within a new audience demographic.
DAC Group needed to create and deliver a comprehensive strategy that would cover all the digital aspects of the Longford Forest expansion, and align with the wider Center Parcs brand.
003
Approach
Recognising the urgency due to heightened media interest, DAC Group implemented a multi-faceted digital strategy:
Domain Establishment: A dedicated Irish domain was created to distinguish the new village from the UK operations, aimed at tailoring the user experience specifically for the Irish market.
Market Research: In-depth analysis of the Irish digital landscape and consumer behaviour was conducted to tailor the campaign effectively.
Rapid Website Development: A temporary website was launched to immediately engage with the burgeoning interest, ensuring a quick, cost-effective solution while planning for a more permanent digital presence.
Strategic Content and Data Capture: The temporary site served dual purposes: to educate visitors about Center Parcs’ offerings and to capture data for ongoing marketing efforts, thereby building a foundation for sustained engagement.
003
Approach
Recognising the urgency due to heightened media interest, DAC Group implemented a multi-faceted digital strategy:
Domain Establishment: A dedicated Irish domain was created to distinguish the new village from the UK operations, aimed at tailoring the user experience specifically for the Irish market.
Market Research: In-depth analysis of the Irish digital landscape and consumer behaviour was conducted to tailor the campaign effectively.
Rapid Website Development: A temporary website was launched to immediately engage with the burgeoning interest, ensuring a quick, cost-effective solution while planning for a more permanent digital presence.
Strategic Content and Data Capture: The temporary site served dual purposes: to educate visitors about Center Parcs’ offerings and to capture data for ongoing marketing efforts, thereby building a foundation for sustained engagement.
004
Results
The digital initiatives introduced by DAC Group delivered impressive results, successfully laying the groundwork for Center Parcs’ new venture:
Website Traffic: Achieved over 26,000 visits within the first 90 days, with 96% of the traffic originating from Ireland, indicating effective market penetration.
Social Media Growth: Garnered 4,000+ new followers across social media platforms within three months, significantly boosting the brand’s online presence in Ireland.
004
Results
The digital initiatives introduced by DAC Group delivered impressive results, successfully laying the groundwork for Center Parcs’ new venture:
Website Traffic: Achieved over 26,000 visits within the first 90 days, with 96% of the traffic originating from Ireland, indicating effective market penetration.
Social Media Growth: Garnered 4,000+ new followers across social media platforms within three months, significantly boosting the brand’s online presence in Ireland.
More projects.
Dive into our project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick