Ebico.
001
Introduction
Client
Ebico.
Industry
Utilities
Marketing Discipline
Brand Development
Helping Ebico strengthen its brand in an increasingly competitive energy market.
Ebico, the UK's leading not-for-profit energy provider, appointed Crush to review its brand and develop a new website. The project aimed to strengthen Ebico's position in the competitive energy market while also supporting the work of the Ebico Trust in tackling fuel poverty.
001
Introduction
Client
Ebico.
Industry
Utilities
Marketing Discipline
Brand Development
Helping Ebico strengthen its brand in an increasingly competitive energy market.
Ebico, the UK's leading not-for-profit energy provider, appointed Crush to review its brand and develop a new website. The project aimed to strengthen Ebico's position in the competitive energy market while also supporting the work of the Ebico Trust in tackling fuel poverty.
002
Challenges
How do you strengthen a not-for-profit energy brand while supporting its charitable mission?
Ebico needed a brand that could reinforce its customer-first approach in a crowded energy market while also giving greater prominence to the Ebico Trust and its work addressing fuel poverty. Alongside the rebrand, the organisation required a modern website that reflected its new identity and delivered a stronger customer experience.
002
Challenges
How do you strengthen a not-for-profit energy brand while supporting its charitable mission?
Ebico needed a brand that could reinforce its customer-first approach in a crowded energy market while also giving greater prominence to the Ebico Trust and its work addressing fuel poverty. Alongside the rebrand, the organisation required a modern website that reflected its new identity and delivered a stronger customer experience.
003
Approach
Developing a purpose-led brand supported by a customer-focused digital experience.
Crush developed a new brand identity centred around the "Power for Purpose" proposition. The visual identity used overlapping circles to represent Ebico's core values of Reliable, Responsive and Fair, supported by comprehensive brand guidelines and a marketing strategy.
The agency also designed and developed a bespoke website that reflected the new brand across desktop, tablet and mobile devices. Alongside improving the customer experience, the website was built to provide Ebico with full control over website content and SEO through an intuitive content management system.
003
Approach
Developing a purpose-led brand supported by a customer-focused digital experience.
Crush developed a new brand identity centred around the "Power for Purpose" proposition. The visual identity used overlapping circles to represent Ebico's core values of Reliable, Responsive and Fair, supported by comprehensive brand guidelines and a marketing strategy.
The agency also designed and developed a bespoke website that reflected the new brand across desktop, tablet and mobile devices. Alongside improving the customer experience, the website was built to provide Ebico with full control over website content and SEO through an intuitive content management system.
004
Results
A refreshed brand and website built for future growth.
The project delivered a new brand identity that supports both Ebico's customer-first positioning and the work of the Ebico Trust. The new website provides a modern customer experience, responds seamlessly across devices and gives the Ebico team complete control over website content and ongoing SEO activity.
004
Results
A refreshed brand and website built for future growth.
The project delivered a new brand identity that supports both Ebico's customer-first positioning and the work of the Ebico Trust. The new website provides a modern customer experience, responds seamlessly across devices and gives the Ebico team complete control over website content and ongoing SEO activity.
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Reach out to our team to learn more about how we could help your brand or agency today.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Chesterfield, Coventry, Edinburgh, Glasgow, Huddersfield, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Newcastle-upon-Tyne, Northampton, Norwich, Nottingham, Oxford, Peterborough, Preston, Sheffield, Shrewsbury, Southampton, Swindon, Warwick and other UK locations.
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