Longchamp.
001
Introduction
Client
Longchamp.
Industry
Fashion & Beauty
Marketing Discipline
Experiential
To celebrate the launch of Longchamp's Spring/Summer 2025 LIVE GREEN! collection, Pimento Member onepointfive created an immersive brand experience that brought the inspiration behind the collection to life. Rather than hosting a traditional fashion event, we transformed London's Garden Museum in the depths of winter into a vibrant, sensory world that embodied the optimism and abundance of summer.
Designed for media, influencers and key brand guests, the event created a memorable setting that encouraged discovery, storytelling and social sharing while reinforcing the collection's creative vision.
001
Introduction
Client
Longchamp.
Industry
Fashion & Beauty
Marketing Discipline
Experiential
To celebrate the launch of Longchamp's Spring/Summer 2025 LIVE GREEN! collection, Pimento Member onepointfive created an immersive brand experience that brought the inspiration behind the collection to life. Rather than hosting a traditional fashion event, we transformed London's Garden Museum in the depths of winter into a vibrant, sensory world that embodied the optimism and abundance of summer.
Designed for media, influencers and key brand guests, the event created a memorable setting that encouraged discovery, storytelling and social sharing while reinforcing the collection's creative vision.
002
Challenges
Longchamp wanted to launch its latest collection in a way that extended beyond a conventional runway presentation. The challenge was to create an experience that communicated the collection's inspiration through every touchpoint while delivering an event worthy of luxury media coverage and influencer attention.
The experience needed to balance premium craftsmanship with playful creativity, ensuring guests felt immersed in the world of the collection from arrival through to the final course.
002
Challenges
Longchamp wanted to launch its latest collection in a way that extended beyond a conventional runway presentation. The challenge was to create an experience that communicated the collection's inspiration through every touchpoint while delivering an event worthy of luxury media coverage and influencer attention.
The experience needed to balance premium craftsmanship with playful creativity, ensuring guests felt immersed in the world of the collection from arrival through to the final course.
003
Approach
We designed and produced a fully immersive environment inside the Garden Museum, transforming the space into a secret garden inspired by the LIVE GREEN! collection. Sculptural fruits, wild vegetable florals and tactile natural textures created a series of visually striking installations, with curated photo opportunities throughout the venue that encouraged guests to engage with and share the experience.
To complement the setting, we partnered with Skye Gyngell's Spring Restaurant to deliver a seasonal dining experience inspired by the collection's themes. A live ten-piece string ensemble provided the soundtrack to the evening, adding another layer of theatre and reinforcing the whimsical yet sophisticated character synonymous with the Longchamp brand.
003
Approach
We designed and produced a fully immersive environment inside the Garden Museum, transforming the space into a secret garden inspired by the LIVE GREEN! collection. Sculptural fruits, wild vegetable florals and tactile natural textures created a series of visually striking installations, with curated photo opportunities throughout the venue that encouraged guests to engage with and share the experience.
To complement the setting, we partnered with Skye Gyngell's Spring Restaurant to deliver a seasonal dining experience inspired by the collection's themes. A live ten-piece string ensemble provided the soundtrack to the evening, adding another layer of theatre and reinforcing the whimsical yet sophisticated character synonymous with the Longchamp brand.
004
Results
The launch delivered an immersive brand experience that successfully translated the LIVE GREEN! collection into a memorable, multi-sensory event. Every element – from the environment and dining experience to the entertainment and guest journey – worked together to create a distinctive expression of the Longchamp brand.
The event generated extensive content opportunities for attending media and influencers, strengthening awareness of the new collection while leaving guests with a lasting emotional connection to the brand.
004
Results
The launch delivered an immersive brand experience that successfully translated the LIVE GREEN! collection into a memorable, multi-sensory event. Every element – from the environment and dining experience to the entertainment and guest journey – worked together to create a distinctive expression of the Longchamp brand.
The event generated extensive content opportunities for attending media and influencers, strengthening awareness of the new collection while leaving guests with a lasting emotional connection to the brand.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
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