Aston Martin.
001
Introduction
Client
Aston Martin.
Industry
Automotive
Marketing Discipline
Content
Aston Martin partnered with Pimento Member Comtec, alongside publishing agency Illustrated London News (ILN), to translate and localise its quarterly lifestyle magazine for audiences around the world. In addition to the publication, we continue to support Aston Martin with the localisation of global marketing campaigns, website content, customer experience materials, infotainment systems and video content.
The magazine plays a key role in reinforcing Aston Martin's luxury positioning, combining brand stories with premium editorial covering fashion, travel and lifestyle for a discerning global audience.
001
Introduction
Client
Aston Martin.
Industry
Automotive
Marketing Discipline
Content
Aston Martin partnered with Pimento Member Comtec, alongside publishing agency Illustrated London News (ILN), to translate and localise its quarterly lifestyle magazine for audiences around the world. In addition to the publication, we continue to support Aston Martin with the localisation of global marketing campaigns, website content, customer experience materials, infotainment systems and video content.
The magazine plays a key role in reinforcing Aston Martin's luxury positioning, combining brand stories with premium editorial covering fashion, travel and lifestyle for a discerning global audience.
002
Challenges
Unlike technical or marketing copy, the magazine's editorial content relied on rich storytelling and carefully crafted language. Every article needed to retain the sophistication, style and emotion of the original while feeling completely natural to readers in each local market.
At the same time, production schedules were tightly aligned with print and global distribution deadlines, leaving no room for delays or compromises in quality.
002
Challenges
Unlike technical or marketing copy, the magazine's editorial content relied on rich storytelling and carefully crafted language. Every article needed to retain the sophistication, style and emotion of the original while feeling completely natural to readers in each local market.
At the same time, production schedules were tightly aligned with print and global distribution deadlines, leaving no room for delays or compromises in quality.
003
Approach
We assembled dedicated teams of highly experienced, native-speaking linguists with expertise in both the automotive sector and luxury editorial content. This combination of technical knowledge and creative transcreation ensured every article captured Aston Martin's premium brand voice while resonating with local audiences.
To support efficient delivery, we developed a bespoke localisation workflow tailored to the publication schedule. This included market review stages for local sign-off, batch delivery of completed articles to support print production, and sample translations to gather regional feedback and refine tone before full localisation.
003
Approach
We assembled dedicated teams of highly experienced, native-speaking linguists with expertise in both the automotive sector and luxury editorial content. This combination of technical knowledge and creative transcreation ensured every article captured Aston Martin's premium brand voice while resonating with local audiences.
To support efficient delivery, we developed a bespoke localisation workflow tailored to the publication schedule. This included market review stages for local sign-off, batch delivery of completed articles to support print production, and sample translations to gather regional feedback and refine tone before full localisation.
004
Results
By combining specialist linguistic expertise with a carefully managed localisation process, we helped Aston Martin consistently deliver premium multilingual publications to audiences around the world without compromising quality or production deadlines.
Our tailored workflow streamlined collaboration between global and local teams, ensuring every edition reflected the craftsmanship, elegance and storytelling synonymous with the Aston Martin brand while meeting demanding international publishing schedules.
004
Results
By combining specialist linguistic expertise with a carefully managed localisation process, we helped Aston Martin consistently deliver premium multilingual publications to audiences around the world without compromising quality or production deadlines.
Our tailored workflow streamlined collaboration between global and local teams, ensuring every edition reflected the craftsmanship, elegance and storytelling synonymous with the Aston Martin brand while meeting demanding international publishing schedules.
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Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
Contact
Get in /touch/.
Reach out to our team to learn more about how we could help your brand or agency today.
We have agencies in
Bath, Birmingham, Brighton, Bournemouth, Bristol, Cambridge, Cardiff, Coventry, Derby, Edinburgh, Glasgow, Leeds, Leicester, Lincoln, London, Manchester, Milton Keynes, Northampton, Norwich, Nottingham, Oxford, Petersborough, Preston, Sheffield, Southampton, Warwick
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